5 great duplicate content checkers
Duplicate content is an SEO no-no. It confuses search engines, leaving them unable to figure out which pages to prioritise in the rankings. It’s likely to deter potential customers as well. If a quick Google search results in pages and pages of very similar or the same content, you’d be pretty frustrated too. But there […]
How to Create a Stand-Out Website About Us Page
Last month we revealed our content checklist for new websites and the about page came in at the top as one of the foundations that underpin your site’s credibility and SEO strategy. So this month, we thought we’d dive in and take a closer look at what makes this page so important. We’ll share our […]
SEO Campaign Steps to Success – SEO Infographic
No matter the industry, website or goal, the process of any SEO campaign is almost always the same. SEO is an art that has a defined structure and set end goal; and in this post, we’ll share the process with you in detail. Read on for our step-by-step SEO infographic that dives deep into the […]
How to perform a website content audit
Your website content is everything. From forming first impressions of your business to influencing your existing customers’ buying decisions, your website content has the power to turn passing traffic to loyal customers who are invested in your brand. But your website content needs to be updated and maintained regularly to achieve your content marketing goals […]
Website Category Page SEO – Our Complete Guide
Whether it is for your blog, service page or e-commerce store, category pages are essential for boosting your site’s SEO and user experience. A site with clear, user-friendly categories is more likely to rank high in searches and lead to conversions – a win-win for your business. We’ve made it easy for you – keep […]
SEO copywriting – How to optimise your writing for search engines
When it comes to SEO copywriting, the content that ranks best in search engine results pages (SERPS) is written with an SEO mindset, but it’s not written JUST for Google. It may sound like a subtle distinction, but it’s one that really matters. Google wants you to write quality content that its users trust will […]
SEO audit tools – a guide to the best
If SEO is part of your content strategy, and we guess it is because you are reading this post, then you’ll need to run regular health checks to make sure your site is optimised. Every content marketer ought to know that an optimised website is crucial attracting high quality organic traffic and providing a great […]
What’s The Perfect Product Description Length?
Product descriptions are the cornerstone of your ecommerce store. Done well, they can increase sales, improve your organic traffic and even reduce return rates. But what exactly does a great product description look like? At Big Star, we’ve created product descriptions for some of the biggest names in retail over the past 15 years. We’ve […]
How Can I Tell If I Need More Content On My Site?
“Great content is the best sales tool in the world.” – Marcus Sheridan Industry gurus are constantly waxing lyrical about the importance of content. It’s the king (Bill Gates). It’s the kingdom (Lee Odden). It’s the lifeblood of your marketing strategy (Neil Patel). If you own a website, you already know all this. But are […]
5 Useful Things You Can Do When Business is Quiet
“Never let a serious crisis go to waste. And what I mean by that is it’s an opportunity to do things you think you could not do before.” Rahm Emanuel At a time when most businesses – large or small – are fearing for their future, the title of this piece may seem to be […]
