The end-goal of SEO is to optimise your website copywriting such that when people use a search engine, they have a better chance of finding your site.

So rephrase the question and ask yourself: what is quality people content?

You see, the kind of content that people think is quality content, is exactly what Google thinks is quality content.


Because that’s Google’s job. They want to give people the best (most relevant) content for their searches. It’s, mostly, always been this way: quality over anything else, but now with the recent Google Panda updates, it’s even more important to understand what people think is quality content.

It’s not literary

Most people don’t read literature – just take a look at the steady sales in romance and horror fiction. Most people consider quality by how useful or entertaining the information is.

That’s not saying it doesn’t need to be well-written. That’s a mark of quality too.

What I mean is if you target your audience correctly and use good copywriting techniques to give them a useful piece of content, be it a guide or a webpage, they will see your content as useful and of high quality.

The secret of SEO is really no secret at all.

SEO quality = relevant + useful content

To achieve better results through SEO, you feed your audience a steady diet of highly relevant and useful information. Not prosaic, nor clever. Just solid, useful, relevant information.

What’s relevance?

Relevant to people means finding out what they are searching for and delivering content around those terms. These are your keywords. The more aligned your copywriting is to your keywords, the more relevant to the search you are.


How useful is your content?

Well. As a copywriting service, this is something we know about. How-to guides, press releases, articles, white papers, blog posts, informative web pages, can all be useful content providing that the intention of the piece meets a need of the audience.

Fulfilling needs, rather than just telling people the features, is the difference between useful content that gets shared around, promoted and linked to, and low-value content that doesn’t get found anywhere.

Next in the SEO copywriter series: Is social media important for SEO?

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