Since 2005, Big Star’s clients have included CEOs, CMOs, and teams who need copy and digital marketing that performs. Here are just a few of our recent successes.
With increased time-intensive work and limited in-house resources to deliver larger volumes of on-brand copy, onefinestay approached Big Star Copywriting to find a more comprehensive solution to its website content creation.
In June 2021, Ibexa approached Big Star to assist with its content creation. It was the start of a fruitful long-term partnership that continues to this day. To learn more about how the relationship developed and how Big Star’s work benefits Ibexa, we spoke with Su Kent, Director of Communications and Content at Ibexa.
Working with Omda has allowed Big Star to demonstrate our ability to engage with complex and technically challenging subject matter. Our team used interviews, product demonstrations, informal conversations and a host of other resources to construct a detailed understanding of Omda products and services, enabling us to create compelling content that spoke to real user needs and challenges.
Polygiene approached Big Star in June 2022, seeking copy and SEO support for its website rebrand. Initial contact came about through Polygiene’s then-CMO, Sean Tindale, whose relationship with Big Star goes back more than a decade and includes roles at Ecco and Vero Moda. Having established a productive partnership over many years and several projects, Sean felt Big Star was perfectly placed to assist with this major Polygiene project.
Between March and December 2022, Big Star provided essential copywriting services to the Oxleas NHS Foundation Trust, helping to facilitate a major overhaul of its website. Responsible for creating copy for several hundred of the Trust’s services, the Big Star team collaborated with the organisation’s Head of Communications, Lisa Tan, to implement a comprehensive content review and delivery process.
Expanding its office supplies and stationery business to the UK market, Avansas approached Big Star Copywriting seeking professional content producers who could deliver both first-class content and a sound SEO strategy.
We’ve been writing for Park Insurance since 2011, working on multiple sites and creating copy on demand for websites, brochures, blogs and emails. We work closely with the business owners, advising them on new opportunities to use content to market their business and managing their social media and content marketing strategy.
We have increased our leads, and our content resonates with target audiences and helps with higher value leads.
Before working with Big Star, our biggest challenges were working with agencies that didn’t truly understand our audiences and writing with SEO in mind/researched. And that made us feel like budget and time was wasted with no return.
Big Star helped us with that by understanding our audiences, writing with SEO in mind and making valuable insights and suggestions to help deliver better content (and on time!).
Now we’ve worked with Big Star, we feel happy and comfortable that the work is always delivered on time and with accuracy and consistency. The Big Star team is friendly, flexible and offers valuable insights.
For anyone thinking about working with Big Star, I’d say: Try Big Star and see better results with the expert writers and great research/technical teams. You will see results and see how other agencies just say they do this (and don’t!).
Greg Ibbotson, Marketing Manager, TH March
Now that we’ve worked with Big Star, and with the right domain, SEO and content, we’re creating movement on Google, which is what we wanted.
Before we worked with Big Star, we had a domain name and an all-singing all-dancing website, but with that came the content part. We had hired content writers but the writing was all quite clinical. That was okay at the time, but Google wants something more personal and less corporate.
Big Star helped us by writing with the tone of voice we needed. Now we don’t use anyone else, and we’re likely to come back to Big Star again in the future. If it wasn’t working, then we would never have continued.
I really like the simplicity of the process. I send over a rough brief of what we need, our writer does a bit of magic, and we get the copy back within the deadline. Big Star is a great company – nothing is ever too much trouble.
For anyone thinking about working with Big Star, this is what I’d say: Don’t use anyone else! Simply have a meeting with Derryck and come up with a plan with one of the writers.
Norman Wilkinson
Marketing Manager, Ghengis Fireworks
Komedia are a successful entertainment organisation with two venues (Bath and Brighton) and an award-winning production company. They were redeveloping their website and engaged us to create their brand story to underpin the design brief and their internal and external communications.
“I enlisted Derryck at Big Star Copywriting to help present the Komedia live entertainment business on a new website. In this process, we ended up with more overarching benefits that we had initially anticipated. Through a series of meetings with the key stakeholders, he enabled us to draw out the values of the organisation, getting to the very DNA of Komedia. With this understanding, he allowed us to clearly and honestly articulate Komedia’s values to our staff and customers, along with artists and promoters who present shows at our venues. The outcome of Big Star Copywriting’s involvement far exceeded my initial expectations, and I am sure Komedia will benefit from this exercise for many years.”
Richard Daws, Owner, Komedia
minicabit is a leading price comparison website, Android and iPhone app. They have enjoyed huge success since their successful pitch on Dragons Den a couple of years ago, being the first mobile app to receive offers on the show. Establishing themselves as the market-leading UK minicab comparison service, this exciting startup commissioned us to work on geo-targeted SEO copywriting for their website.
“Copywriting is a time-consuming, yet essential task. For startups like us, it’s important to be able to rely on your copywriters to get it right the first time, so you can focus on growing your business. The biggest benefit of working with Big Star was the flexibility that comes with being able to rely on their work, ensuring we were always able to stick to our planned timelines.”
George Rapley, Data Manager, minicabit.
Leading car park brand NCP came to us looking for help with their SEO copywriting, events and attractions pages and their geolocation pages. They wanted to enhance their user experience and get better results with their SEO.
“The new optimised copy has generated a 30% growth in organic traffic YOY across our website. This increased traffic has helped inform more customers about our car parks and resulted in increased performance for our pre-book product. Using Big Star to assist us guaranteed a quick turnaround and work to a high quality.”
Ricky Marshall, Senior Digital Marketing Executive, NCP.
We’ve created regular high quality, expert blog and article content for a diverse range of clients including Intuit Quick Books and Guinness Book Of Records. Our ability to create authentic and engaging writing on virtually any subject is one of our key strengths.
“Big Star have been writing high quality content on behalf of our clients since 2012. We can rely on them to tackle virtually any subject from complex technology through to entertainment and create engaging, effective pieces in line with our clients’ brand values.”
Neil Goddard, SEO Manager, Tug Search
Hotels4U is an accommodation provider and part of the Thomas Cook group. We’ve been providing regular hotel descriptions in large volume and to an extremely tight deadline since 2013. With multiple writers involved we ensure total consistency in tone of voice and prompt delivery.
“I have worked with Big Star as our copywriting agency for almost two years now and can’t recommend them highly enough. They have provided descriptive content for our websites and implemented different tones of voice for our different brands (Hotels4U.com and medhotels.com), they have managed high volumes of work and always delivered to deadlines. The team are a pleasure to work with and have put in robust procedures to ensure quick turnarounds and that a quality product is delivered.”
Thomas Lynch, Group Head of Complementary Operations, Thomas Cook Group
We created the site copy and brochures for this national provider of employment law services. We undertook extensive keyword research and advised the client on what content would work best on the site.
“We needed copywriting for our website and we approached Big Star Copywriting. Derryck delivered an exceptional service. He grasped very quickly our project providing a first class service from the initial consultation through to completion of our website. Very prompt reply to emails, fast turn around and the writing was excellent! It was a pleasure dealing with the Derryck and his team. Very happy with the service, thanks again.”
Alexandra Rodea, Marketing Manager at Wirehouse Employer Services
We have been writing product descriptions for Mighty Deals since early 2013. The main challenge of this project is to respond to daily content briefs, then write and edit the content within 24 hours to match the client’s tone of voice precisely.
“Big Star are fantastic to work with. Always flexible and ready to help, they constantly work to our tight deadlines without a hitch and deliver great quality content for our daily deals website at a very competitive price. Would recommend them to anyone!”
Sally Hackman, Senior Copywriter, Mighty Deals
Epwin Group operates over 30 businesses offering windows, doors, conservatories and sealed units, with a combined turnover of £180m. We have worked on 13 of their websites including Europlas, Evergreen, Quantal, Patiomaster, Superseal and Swish Windows, providing web copy and blogs, as well as consultancy on brand story for two of their brands.
“We are really pleased with the outcome of our first two projects with Big Star Copywriting. The Europlas site is ranking exceptionally well with organic SEO and they have already made a profit against the site development costs which is amazing considering it has only been live for a month”
Mike Mardon, SEO Manager, Epwin Group
Working closely with the marketing team, we wrote the copy for a new site launch for West London’s biggest practice, IBB Law.
“Derryck and his team were very professional in their approach to this project. The web content was delivered on time and any amendments required were dealt with quickly. I can recommend Big Star Copywriting for your content generation projects.”
Erum Syed, Digital Marketing Executive, IBB Law.
English Riviera required a total rethink of the existing tone of voice and the need to incorporate several “attack brands” throughout the copy without losing any of the detail regarding visitor information on destinations, attractions and accommodation.
“It was really important for us to establish a consistent tone of voice with the new web copywriting and totally rewrite the information on our old website so that it was both search engine friendly and useful to site readers. We couldn’t have done it without Big Star Copywriting. They took a complex brief and created a very clear, friendly tone of voice that is perfectly in line with our target users.”
Carolyn Custerson, CEO, English Riviera Tourism Company
Kooma.co.uk is one of the biggest psychic reading companies in the UK. They approached us to create around 50 pages of original content for a complete re-launch of their UK site, as well as a similar number of pages for their US launch. We also provide 20 blogs a month each for the UK and US site. For the blogs we generate the titles, research and write the content and publish the content to Kooma’s CMS. The results of the new, more relevant content were dramatic: Kooma immediately saved 15% on their Adwords bill, which will result in thousands of pounds saved every year.
“By professionally writing the content on our website, the greater focus and relevance it has given us means it has paid for itself within the first month.”
David Lee, MD, 4D Interactive (Kooma’s parent company)
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