Is Blogging Still Relevant?

27th February 2020Blogging, Content Marketing, Content Strategy

Here at Big Star HQ we like to answer a direct question with a direct answer. And the answer to this is yes. It’s a yes because blogging can be your most effective content marketing tactic. The fact that 57% of marketers say they plan to increase their blogging efforts tells us that it’s still … Read More

Content Marketing Analytics – What To Measure

3rd February 2020Content Marketing, Content Strategy

What’s the return on your content marketing efforts? Is your strategy delivering the results you’re looking for? Is your content relevant and valuable? If you’re a B2C brand and stumped for answers, you’re not alone. 41% of B2C marketers cited the inability to measure content performance as a significant challenge, according to Content Marketing Institute. … Read More

What content should you be writing for your ecommerce business?

29th July 2019Blogging, Branding & Brand Story, Content Marketing, Content Strategy, Ecommerce, Product Descriptions, SEO Copywriting

In a recent post we discussed three ways that content can help an ecommerce business compete with Amazon. We talked about how unique, valuable content can help you standout by offering customers a differentiated experience. We thought it would be helpful to explore this further and take a look at the types of content that … Read More

The ultimate guide to understanding & achieving earned media

2nd July 2019Blogging, Content Curation, Content Marketing, Content Strategy, Social Media

It’s not news that earned media outflanks paid media as an effective marketing tactic. It’s what 81% of marketers think too. While CMOs still rate owned media as a priority investment, brands are also quickly figuring out how earned media fits into their integrated marketing strategy. Businesses know how to run marketing campaigns on the … Read More

5 Reasons Insurance Companies Need Content Marketing

20th May 2019Blogging, Content Marketing, Content Strategy, Insurance Copywriting, Legal Copywriting

Just because insurance is essential, it doesn’t mean that anyone wants to spend more time thinking about it than they absolutely have to. And although ignorance can be bliss, this isn’t the case with insurance. How can insurance companies use content marketing to engage with policyholders and prospective customers? Well, if truth be told it … Read More

Product description SEO – How to write for Google AND your customers

8th May 2018Content Strategy, Ecommerce, Fashion & Apparel, Product Descriptions, SEO Copywriting, Web Copywriting

Writing product descriptions that accurately represent your products, generate consumer interest, and help raise conversion rates is a difficult task. It involves juggling a number of ideas and honing your writing and editing abilities until you’re comfortable repeatedly writing to a targeted audience and in a specific tone of voice. Here, we take a look … Read More

TrustRank Explained

1st May 2018Content Marketing, Content Strategy, SEO Copywriting, Web Copywriting

When considering what makes a quality domain, search engines takes multiple ‘trust indicators’ into account. The result is a ‘TrustRank’ score which helps Google et al decide, amongst other factors, how to rank your site. If you’ve received one of Big Star’s free content marketing audits, you’ll have received a score based on the ‘MozTrust’ … Read More

Why Content Marketing Fails – 5 things you need to know BEFORE you write another blog

24th April 2017Content Marketing, Content Strategy

Before we get to the content marketing fails, let’s look at the big picture. Typically, inbound marketing costs around 61% less per acquisition than traditional outbound marketing and advertising methods such as cold calling and direct mail advertising.  That’s a big difference. Weirdly, although content marketing can work out cheaper than more traditional methods only around 9% of … Read More

A Sense Of Place – How The Best South West Destinations Created Award-winning Content

20th July 2016Content Strategy, Travel Copywriting

Departure Lounge It’s not enough to have stunning brochures, attractive websites and widespread advertising to stand out from the crowd. Potential visitors want to know what a destination is like from people, not places, and the best way to achieve this is through captivating travel content writing that engages your audience in meaningful ways. It’s … Read More

5 Ways Your B2C Content Writing Is Changing In 2016

12th May 2016Content Marketing, Content Strategy, SEO Copywriting, Web Copywriting

In the many years that we’ve been producing web content, our copywriters have seen the medium change dramatically. This year is no different, and even though it’s only May, we’re already seeing considerable movement. Here we present five key ways that content writing is changing in 2016. Businesses are producing more content According to research … Read More