Ebooks increase email sign-up According to research by Marketing Cloud in 2015, 73% of marketers say that email marketing is integral to their business while 60% say that it is a ‘critical enabler’ of their products and services. Email newsletters can be a highly effective way of driving engagement with your clients or customers. They … Read More
In our last blog post we looked at how you can use infographics as a potent tool in your content marketing strategy. This week we’re going to explore the potential of eBooks for online marketing, and discuss how to use them to effectively promote your business and increase your brand exposure.