The beauty copywriter you've been looking for.

High-quality health and beauty copywriting for businesses that care about content.

• Advice on best practice in SEO and content marketing

Straightforward, practical advice is part of the added value we offer. We regularly save our customers money by helping them find better ways to get the results they need, without sacrificing quality.

• Better speed to market, especially at seasonal peaks

Any business with a large inventory can find it difficult to manage workloads internally. You can face seasonal backlogs with massive volumes of copywriting needed, often numbering hundreds of pages. We are incredibly quick, we regularly meet 24 deadlines and fast turnaround on large batches of content, for example, hundreds of product descriptions.

• You only pay for what you need

Using Big Star Copywriting is a cost effective use of your resources. Our focus is entirely on value for money. We work on the brief with you to find the most affordable way of meeting your objectives. We find expert UK health and beauty copywriters and test them to find those who can offer both high-quality writing and reliability. We back them up with a rigorous editorial process. All that “added value” is included in our cost.

• Quality guarantee – if it doesn’t match the brief we change it immediately

Our copywriting services are a “no risk” deal. We will we help you create the brief, so it matches your expectations, along with a sample page to ensure you’re totally happy with our writing. Our editors make sure that every page of content matches your brief and your brand guidelines correctly. If there are any variations from the brief, we change it immediately (usually same day) for no additional charge.

When you need to get your online copywriting sorted as quickly as possible, with minimal fuss and bang on the brief, Contact Big Star.

Beauty copywriting for content marketing and SEO

The search engines are clear – they do not want low-quality content stuffed with repetitive keywords. They are not happy with links from low-relevance websites.

The problem for the beauty sector is that duplicate content is rife, with resellers using official copy from the manufacturer verbatim on their websites – a practice that dilutes the originality of the content and, in some cases, is penalising the websites in the search engines.

You need authentic, original high value and well-written content that is properly branded.

Working with Big Star Copywriting solves your need for authentic copy because we write in a way that is:

• attractive to your audience
• engaging and appropriate for your branded
• well-written and appropriately researched
• results oriented
• affordable

Want a quote on your brief? Get in touch

Not sure yet? That’s okay too.

We’re not pushy; that’s not our style. We know this isn’t always an easy decision to make.

Have a look at our beauty sector copywriting experience and read about what we’ve done for beauty and healthcare sector clients.

Beauty brands we’ve worked with

We have written branded product guides, interesting editorial articles, branded blog posts, unique and engaging product descriptions, email newsletters, sales sheets, brochure copy, press releases, SEO articles and web content for several well-known beauty brands including:

Freederm, Akuna, Biotivia (working with ClickThrough Marketing), SK:N Clinics, Vision Express (working with Walker Media), Optimax (with Mediacom) and nearly 1000 web pages for the International Drug Information Network (via Saudi Arabian agency Manar).

Case Study: Bellezo – product descriptions

We worked with beauty retailer Bellezo to produce over 1,000 unique hair and beauty product descriptions for their website (www.bellezo.com). They wanted interesting and unique product copy that would make an impact in their vertical, and they needed it in time for their launch. We were able to deliver on the brief, and help Bellezo.com reach its targets.

Here’s what Gary MacDonough, web manager at Bellezo.com had to say about working with us:

“Top class. We hired Big Star Copywriting to help us write fun, engaging, unique product descriptions for over 1,000 hair and beauty products. Having unique content on your website is essential for any well implemented SEO strategy, but it is also very time consuming. Big Star helped us achieve our goal to have 100% unique and engaging content across the entire website, and ultimately to become ranked at the top of search engine searches. The results speak for themselves.”

What about the content strategy part?

You’ve read this far – that’s great! Now you might be thinking, “I can hire writers, what I need is help to plan all this content.”

And you’d be right to think this way.

In our experience as content strategists and content planners, we have seen how a well-meaning but off-track plan for content can derail the best marketing trains.

That’s why we offer our expertise in planning content and copywriting, as well as producing it. We can help you put in place a content marketing plan that creates:

• interesting editorial ideas that get read and commented on
• copy that heads in a new direction with a change in brand look and feel
• content that is shareable
• social media copywriting and content that gets responses
• press releases done the right way, with real interviews

In other words, we believe in authentic content.