Health & Beauty copywriting

For content marketing, SEO & sales

Our health and beauty copywriting has been helping brands like Freederm, Biotivia, SK:N and Bellezo create more traffic and sales since 2005. Our talented UK copywriters craft powerful, effective web copy and blogs that blend seamlessly with the rest of your copy and brand tone of voice.

From regular blogging to unique product descriptions, we can create high quality and affordable content for your brand, freeing up your in-house team and providing consistency for your content marketing strategy. We also specialise in large-scale projects so, if you need thousands of products descriptions yesterday, we're you're agency of choice.

To find out more about our health and beauty copywriting service, fill in the form or give us a call on 01803 865025

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"Top class. We hired Big Star Copywriting to help us write fun, engaging, unique product descriptions for over 1,000 hair and beauty products. Big Star helped us achieve our goal to have 100% unique and engaging content across the entire website, and ultimately to become ranked at the top of search engine searches.”

Gary MacDonough, web manager at Bellezo.com

How we can help

The search engines are clear – they do not want low-quality content stuffed with repetitive keywords. They are not happy with links from low-relevance websites.

The problem for the Health & Beauty sector is that duplicate content is rife, with resellers using official copy from the manufacturer verbatim on their websites – a practice that dilutes the originality of the content and, in some cases, is penalising the websites in the search engines.

You need authentic, original high value and well-written content that is properly branded. Working with Big Star Copywriting solves your need for authentic copy because we write in a way that is:

  • Attractive to your audience
  • Engaging and appropriate for your brand
  • Well-written and appropriately researched
  • Results oriented
  • Affordable

...and that's not all

We have written branded product guides, editorial articles, blog posts, product descriptions, email newsletters, sales sheets, brochure copy, press releases, SEO articles and web content for several well-known beauty brands including: Freederm, Akuna, Biotivia (working with ClickThrough Marketing), SK:N Clinics, Vision Express (working with Walker Media), Optimax (with Mediacom) and nearly 1000 web pages for the International Drug Information Network (via Saudi Arabian agency Manar).

They chose us because, as well as unique, quality content, we also offer:

Advice on best practice in SEO and content marketing. Straightforward, practical advice is part of the added value we offer. We regularly save our customers money by helping them find better ways to get the results they need, without sacrificing quality.

Better speed to market, especially at seasonal peaks. Any business with a large inventory can find it difficult to manage workloads internally. You can face seasonal backlogs with massive volumes of copywriting needed, often numbering hundreds of pages. We are incredibly quick, we regularly meet 24 hour deadlines and fast turnaround on large batches of content, for example, hundreds of product descriptions.

You only pay for what you need. Our focus is entirely on value for money. We work on the brief with you to find the most affordable way of meeting your objectives. We find expert UK health and beauty copywriters and test them to find those who can offer both high-quality writing and reliability. We back them up with a rigorous editorial process. All that “added value” is included in our cost.

Quality guarantee – if it doesn’t match the brief we change it immediately. Our copywriting services are a “no risk” deal. We will we help you create the brief, so it matches your expectations, along with a sample page to ensure you’re totally happy with our writing. Our editors make sure that every page of content matches your brief and your brand guidelines correctly. If there are any variations from the brief, we change it immediately (usually same day) for no additional charge.

"Used Big Star for new product descriptions. The quality of the writing was extremely high, sticking perfectly to our brief. Would highly recommend if requiring quality content to be produced.”

Michael Woodhall Head Of Content at The Hut Group

Results driven beauty copywriting: a case study

We worked with beauty retailer Bellezo to produce over 1,000 unique hair and beauty product descriptions for their website bellezo.com. They wanted interesting and unique product copy that would make an impact in their vertical, and they needed it in time for their launch. We were able to deliver on the brief, and help Bellezo.com reach its targets.

Here’s what Gary MacDonough, web manager at Bellezo.com had to say about working with us:

“Top class. We hired Big Star Copywriting to help us write fun, engaging, unique product descriptions for over 1,000 hair and beauty products. Having unique content on your website is essential for any well implemented SEO strategy, but it is also very time consuming. Big Star helped us achieve our goal to have 100% unique and engaging content across the entire website, and ultimately to become ranked at the top of search engine searches. The results speak for themselves.”

Ready to get measurable results from your Health & Beauty content? Fill in the form or give us a call on 01803 865025 to find out more.

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