Health and Beauty Copywriter

Our health and beauty copywriting service has been helping brands like Freederm, Biotivia, SK:N and Bellezo create more traffic and sales since 2005. Our talented UK copywriters craft powerful, effective web copy and blogs that blend seamlessly with the rest of your copy and brand tone of voice.

From regular blogging to unique product descriptions, we're beauty copywriters that can create high quality and affordable content for your brand, freeing up your in-house team and providing consistency for your content marketing strategy. We also specialise in large-scale projects so, if you need thousands of products descriptions yesterday, we're you're agency of choice.

To find out more about the services we offer as a beauty copywriter, fill in the form or give us a call on 01803 865025

The search engines are clear – they do not want low-quality content stuffed with repetitive keywords. They are not happy with links from low-relevance websites.

The problem for the Health & Beauty sector is that duplicate content is rife, with resellers using official copy from the manufacturer verbatim on their websites – a practice that dilutes the originality of the content and, in some cases, is penalising the websites in the search engines.

You need authentic, original high value and well-written content that is properly branded. Working with Big Star Copywriting solves your need for authentic copy because we write in a way that is:

We have written branded product guides, editorial articles, blog posts, product descriptions, email newsletters, sales sheets, brochure copy, press releases, SEO articles and web content for several well-known beauty brands including: Freederm, Akuna, Biotivia (working with ClickThrough Marketing), SK:N Clinics, Vision Express (working with Walker Media), Optimax (with Mediacom) and nearly 1000 web pages for the International Drug Information Network (via Saudi Arabian agency Manar).

They chose us a their beauty copywriter because, as well as unique, quality content, we also offer:

Advice on best practice in SEO and content marketing. Straightforward, practical advice is part of the added value we offer. We regularly save our customers money by helping them find better ways to get the results they need, without sacrificing quality.

Better speed to market, especially at seasonal peaks. Any business with a large inventory can find it difficult to manage workloads internally. You can face seasonal backlogs with massive volumes of copywriting needed, often numbering hundreds of pages. We are incredibly quick, we regularly meet 24 hour deadlines and fast turnaround on large batches of content, for example, hundreds of product descriptions.

You only pay for what you need. Our focus is entirely on value for money. We work on the brief with you to find the most affordable way of meeting your objectives. We find expert UK health and beauty copywriters and test them to find those who can offer both high-quality writing and reliability. We back them up with a rigorous editorial process. All that “added value” is included in our cost.

Quality guarantee – if it doesn’t match the brief we change it immediately. Our copywriting services are a “no risk” deal. We will we help you create the brief, so it matches your expectations, along with a sample page to ensure you’re totally happy with our writing. Our editors make sure that every page of content matches your brief and your brand guidelines correctly. If there are any variations from the brief, we change it immediately (usually same day) for no additional charge.

We worked with beauty retailer Bellezo to produce over 1,000 unique hair and beauty product descriptions for their website bellezo.com. They wanted a beauty copywriter that could provide interesting and unique product copy that would make an impact in their vertical, and they needed it in time for their launch. We were able to deliver on the brief, and help Bellezo.com reach its targets.

Here’s what Gary MacDonough, web manager at Bellezo.com had to say about working with us:

“Top class. We hired Big Star Copywriting to help us write fun, engaging, unique product descriptions for over 1,000 hair and beauty products. Having unique content on your website is essential for any well implemented SEO strategy, but it is also very time consuming. Big Star helped us achieve our goal to have 100% unique and engaging content across the entire website, and ultimately to become ranked at the top of search engine searches. The results speak for themselves.”

How to write an instructional blog post

3rd March 2023 • Melissa

An instructional blog post is one of the most straightforward blog posts to master. And that is because it is your chance to write about something you know how to do well; it’s an opportunity to flex your expertise and build your authority in your chosen niche. But even if you know what to say, … Read More

The Different Types of Blogging – What will be popular in 2023?

10th February 2023 • Melissa

Out of 1.9 billion websites in the world, there are more than 600 million blogs. You can find an answer to almost everything online; most of the time, Google will lead you to a branded blog. Each blog is home to countless thoughts, opinions and bites of wisdom. Blogs are undefeated in the ranks of … Read More

5 great duplicate content checkers

27th January 2023 • Melissa

Duplicate content is an SEO no-no. It confuses search engines, leaving them unable to figure out which pages to prioritise in the rankings. It’s likely to deter potential customers as well. If a quick Google search results in pages and pages of very similar or the same content, you’d be pretty frustrated too. But there … Read More

How to write the perfect case study

23rd December 2022 • Melissa

We, as consumers, turn to our peers before making a purchasing decision. Whether we ask our friends or family if they’ve tried a product we are tempted to buy or look at online reviews to see if a service is worthwhile, what other people say about something is important. 82% of consumers read online reviews … Read More

How to write a call to action the right way (with examples)

15th December 2022 • Melissa

Your call to action can make or break the success of your content marketing. And really, that’s a no-brainer – how can you expect consistent conversions when you don’t effectively tell potential customers to take action? But despite this, 70% of small business websites lack a call to action, and if you fall into this … Read More

How to devise the perfect blogging marketing strategy for your brand

2nd December 2022 • Melissa

Blogging is a top inbound marketing priority for 55% of content marketers. But creating a blogging strategy that delivers results is easier said than done. Too many people think blogging is an easy thing to do. Yes, a blog can cover pretty much anything you like – but a blog that holds any substance needs … Read More

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Ready to get measurable results from your Health & Beauty content? Fill in the form or give us a call on 01803 865025 to find out more about our beauty copywriting service.