Big Star Copywriting

Ecommerce SEO Checklist (Complete 2024 Guide)

Shows an E-commerce SEO graphic - laptop with shopping trolley

Last year, e-commerce sales hit an incredible $6.6 trillion. If you sell online, one of the most important channels you have to reach consumers is search engine traffic, especially since over 23.6% of online searches for products begin on Google and 43% of all e-commerce traffic comes from organic Google search results. If you’re not […]

What is duplicate content? Why is it bad? How do you avoid it?

There’s no denying the fact that there’s a lot of content on the web, and inevitably at least some of it is going to be similar to content elsewhere. But there’s a world of difference between similar content and duplicate content. In this special post we examine what duplicate content is, why it’s bad for your online marketing strategy, and focus in on a host of related issues that can come into play.