Big Star Copywriting

Ecommerce SEO Checklist (Complete 2020 Guide)

scrolling through products on tablet ecommerce seo checklist

Ecommerce sales in the UK are forecast to account for 24% of total retail – hitting £115.93 billion in 2020. If you sell online, then one of the most important channels you have to reach consumers is search engine traffic. A 2019 study by Backlinko found that moving up 1 spot in the search results […]

What is duplicate content? Why is it bad? How do you avoid it?

There’s no denying the fact that there’s a lot of content on the web, and inevitably at least some of it is going to be similar to content elsewhere. But there’s a world of difference between similar content and duplicate content. In this special post we examine what duplicate content is, why it’s bad for your online marketing strategy, and focus in on a host of related issues that can come into play.