E-commerce sales now account for 18% of all retail transactions in the UK for a total value of £533 billion in 2015. If you sell online, then one of the most important channels you have to reach consumers is search engine traffic. This study by Infront highlights the value of first page Google results by … Read More
In 2016, having a successful blog can be one of the most important things for your business’ online presence. It can establish you as a trusted authority in your field, drive extra traffic to your website, and enable you to connect with your customers on another level. But just how do you measure the success of your blog?
Google’s on a mission to eliminate thin content. What is thin content and how do you avoid being penalised for it?
This month online marketers and SEO experts have been falling over themselves in anticipation of Google’s latest update to its algorithm. Now the day is finally upon us. Launching today (April 21st), the update is, it seems, specifically aimed at improving the mobile-friendliness of websites appearing at the top of the search results.
There may once have been a distinction between ‘SEO copywriting’ and other types of copywriting for the web, but in 2015, all online content should be SEO optimised. Conversely, content that is created for SEO purposes should not merely exist for the purposes of wooing the search engines – that simply won’t work.
There’s no denying the fact that there’s a lot of content on the web, and inevitably at least some of it is going to be similar to content elsewhere. But there’s a world of difference between similar content and duplicate content. In this special post we examine what duplicate content is, why it’s bad for your online marketing strategy, and focus in on a host of related issues that can come into play.
If you are at all interested in guest blogging and you haven’t yet read the post from the end of January by Google’s head of web spam, Matt Cutts, then you must do so now. In his post, Cutts declares ‘dead’ guest blogging for SEO purposes. And he’s right. The low-quality, poorly considered, and out … Read More
After frequent rumblings on the subject in the past couple of months, Google appears to be calling time on the validity of guest blogging as a search engine optimisation and link building strategy. It’s worth pointing out at this point that there are many other reasons both to guest blog and to publish guest bogs, … Read More
One area of your website that should always be on the SEO copywriter‘s agenda is your homepage. It is often the most popular page on your website. It is likely to be a gateway to the rest of your site and your online sales cycle. It’s where people come to see what you’re all about … Read More
Getting ahead in the world of business and commerce today relies heavily on the ability of businesses to harness the power of the internet to their benefit. Just as in other areas of business, doing so requires talented people with very specific skillsets who know exactly how to get the best results. And recent statistics … Read More
For businesses that want to make their mark on the search engines there are two distinct ways in which they can attempt to increase their online visibility and get people visiting their site. The first is to pay the search engine directly to display adverts that lead to the site, while the second is to … Read More
Since the first primitive SEO cave paintings were made, SEO copywriters have used keywords to move their client’s websites up the rankings for specific targeted words and phrases. Through the many changes and algorithm updates carried out by search giants like Google and Bing, keywords have remained a vital ingredient of the SEO pie. However, according to Tom Anthony, … Read More
Think beyond the search engines and provide quality copywriting and content for users. Is it easier said than done?
There’s a world of difference between being result number one and result number ten on a Google search, and SEO copywriting can help you climb the rankings.
Google used to be entirely focused on reputable links, but could quality copywriting now get you better SEO results?
In the ever-changing world of SEO copywriting there are many factors to consider, and figuring out your online marketing strategy can be a bewildering task.
Google has announced their disapproval of pop-up ads on mobile sites promoting apps. So what other ways are there to draw people to your app?
If you’ve been taking SEO shortcuts to get ahead, here are three proactive ways to improve your rankings and ensure your site doesn’t get picked up by ‘the Penguin’.
Better SEO copywriting comes from understanding the people you want to have on your website. Find out the 3 reasons why your customers and prospects are searching.