According to figures released by StatisticBrain in 2015, a little over 148million travel bookings are made online every year, or 57% of all travel bookings. How many potential customers are you missing out on by having a mediocre travel content marketing strategy?
Are your written communication skills good enough? You could enrol in a course or employ a copywriting agency. However, all it takes to dramatically improve your written business communications instantly is a little knowledge and effort. And some tools.
We live in an age in which there are thousands upon thousands of destinations for people to visit and almost as many companies who will take them there, accommodate them or handle all bookings on their behalf. With this much competition, if you’re part of the travel industry you need to do something extra special to stand out and get noticed online. Here we look at four ways that you can do just that.
Infographics are a powerful way to quickly engage with your target audience. Here we take a look at why they should be a part of your content marketing.
All successful websites have a precisely defined content marketing strategy. Without one, you could spend considerable amounts of time and/or money on content without achieving much in the way of results or ROI. We regularly help businesses across a variety of sectors to crystallise and solidify a content marketing strategy that will work for them, and here we’d like to present you with five things to consider when formulating your content marketing strategy.
For many businesses, the success of their online efforts is closely tied to the success of their content marketing strategy. As a copywriting agency this is something that we have a substantial amount of experience in, so we wanted to share with you these five quick steps that you can take to achieve content marketing excellence.
What does great e-commerce content look like?
Sources of inspiration: Where to find original ideas for your online content If you’re going to keep people (and the search engines) interested in your website then you need to create a constant flow of content. But it can’t just be any old content, and the following types may do you more harm than good: … Read More
Copywriting agencies can help online travel firms with essential content production
Online marketing is an interaction between you and your prospective customer. If you were feeling poetic you might call it a dance, but it’s really more like a conversation between a tradesman and a homeowner.
Why it pays to use a professional web copywriter if you want to communicate effectively online.
Journalists understand how to create engaging content that is shareable and builds a relationship with readers in ways that copywriters can learn from.
When it comes to getting their content shared, some websites have got it and others haven’t. But what’s the difference between a site that has its content shared daily on a global scale, and one which struggles to reach beyond Tina in accounting? To answer this key content marketing question, it may help to take … Read More
If you are at all interested in guest blogging and you haven’t yet read the post from the end of January by Google’s head of web spam, Matt Cutts, then you must do so now. In his post, Cutts declares ‘dead’ guest blogging for SEO purposes. And he’s right. The low-quality, poorly considered, and out … Read More
In the past two decades, digital marketing has gone from being an exciting new suite of tools for businesses to promote themselves, to an essential part of any marketing strategy. And all signs suggest that it’s continuing to grow in importance to businesses. According to Econsultancy and Responsys’ ‘Marketing Budgets Report 2014’, 71% of businesses … Read More
Many businesses (and people) choose this time of the year to start afresh with their content marketing, setting good content schedules and planning their first few posts. But ideas – like intentions – are fickle friends with us content people. We have them often, but they don’t always stick around to get the light of our … Read More
Do you suffer from contentitis? The paralysing feeling that you are spending a lot of time creating content that is of little use. Don’t worry, you’re not alone. Many copywriters, content marketers and business owners feel that their content marketing efforts could be much better. To remedy this, we would like to share this method of … Read More
Unfortunately, the holidays are now over – we hope you had happy ones – and it’s time to get back on the ball. So sit down, grab a cuppa, and take in these 5 ways you can get ready to tackle mobile content marketing in the coming weeks. Why focus on mobile content? Well, in … Read More
Years ago, the big story in retail was the shopping revolution brought about by the internet. But as revolutionary as shopping online from home may once have seemed, it’s now old news. Today the revolution is located within people’s pockets, and it’s not always in the home, it’s on the go – and your web … Read More
Since the launch of Google’s now infamous Panda update a little over two years ago, a number of crucial factors have been influencing the success of websites around the world. One of these factors which can have a negative influence on your position in the search results is ‘thin’ content, and this is something that … Read More
Whether you’re a hotel, a travel agency, or you’re renting out cottages, the internet can be a powerful tool for bringing in would-be customers and convincing them that your holiday is the one of their dreams. Setting up your website is just the start, and once you’ve cleared that hurdle you need to populate your site with great … Read More
Content marketing is hardly a new idea. The rise of content marketing can be traced all the way back to the Michelin Company’s development of The Michelin Guide in 1900. However, it hasn’t been until the past couple years that content marketing has become a hot topic for businesses marketing on the web. If you’re … Read More
If you’re running a property letting website or similar you may be wondering how you can increase your traffic and reach out to prospective clients. The simple answer is content marketing. Content marketing is exactly what it sounds like – the creation of content for the purposes of marketing and its dissemination over the internet. Such content may include … Read More
Whether you’re promoting your restaurant, selling niche ingredients through an e-commerce site or running any other type of food business, content creation is central to your online success. Content can communicate with your customers, it can increase your exposure, it can persuade, sell and even entertain. But there are a variety of different types of content, each with its … Read More
In an interesting article over at Search Engine Watch recently, Ken Lyons looks at the value of linkable assets and what they can do for your online business. If you’re not familiar with the term, linkable assets refers to content which is worth linking to and will remain so well after the time when it is originally … Read More
Social engagement should be at the forefront of any business’ online content strategy, and Twitter can be a powerful tool in increasing visibility.
Ideas that spread, win. And with all the channels available to you to create opportunities for your business, it’s time to stop hoarding your ideas and time to start sharing them with the world.
Here we take a close look at practical things you can do to get your copywriting ‘flywheel’ turning and keep it spinning.
Video can be an effective marketing tool, but as with any online content, how do you make sure your video stands out from the crowd? The answer is, of course, SEO copywriting.
If you’re seeking fresh inspiration for your SEO copywriting try tapping into techniques used by content marketers. Like SEO, Content Marketing is a potent form of business marketing. It specifically involves creating relevant, useful information to attract and maintain a clearly defined target audience. It is not an overt sales pitch like a traditional advertisement but aims to … Read More
It seems like not a week goes by these days without some blog or other boldly proclaiming ‘SEO is dead’. If you’ve heard these rumours of its demise then you may well be wondering why you should invest your hard-earned money in SEO copywriting for your website. But just how much truth is there in these headline grabbing proclamations? … Read More
A few weeks back, we wrote about how content marketing and copywriting has become a kind of content arms race. In that post, we wrote about how changes to the search engine algorithms have turned the whole practice of SEO copywriting on its head. No more keyword ‘stuffing’; finally the game is up and we’re … Read More