If you’re considering taking on a copywriting agency or copywriter, you need to read this first.
Recently we blogged about duplicate content and why it’s bad for your website and your content marketing strategy. So, assuming that duplicate content is something that you want to avoid, how do you go about identifying it? Here we look at some of the best duplicate content checkers available.
Any copywriter is happy to jump in at the last minute to write new copy but much better utilised when we join the process right from the beginning.
Journalists understand how to create engaging content that is shareable and builds a relationship with readers in ways that copywriters can learn from.
OK, so it’s only the end of September, but if you’re running an e-commerce business and you want to make the most of the festive season, now is the time to start preparing to leverage your online presence for the inevitable shopping rush. Here we take a look at how a copywriting agency can help … Read More
Since the launch of Google’s now infamous Panda update a little over two years ago, a number of crucial factors have been influencing the success of websites around the world. One of these factors which can have a negative influence on your position in the search results is ‘thin’ content, and this is something that … Read More
What can your SEO copywriter do to fill you with Christmas cheer?
Like a top athlete, we copywriters need daily practice to be the best. But it’s more than writing every day. Find out what we recommend.
There is a way to ensure that your investment in a freelance copywriter will pay off. It is called ‘the brief.’ Find out how you can give a better brief for your copywriting projects.
SEO copywriting techniques help get ‘team pages’ contributing to website traffic by focussing the writing on something other than the CVs of the people.
We know what it’s like to choose a copywriter because we work with a network of them. Find out we go about choosing a good copywriter.
The idea of working with a professional copywriter can make you feel like you won’t have control over the message. Not true. Find out why.
A quick look at the year that has passed and some of the big events of the web copywriter world.
We’re your own ‘A’ team. When you need writing during December…and everyone is off…it’s time that you hire…a copywriting agency.
If you’re thinking about employing a copywriter, you need to read this first
Blogs, web content, articles – is there anything a web copywriter can’t do? Find out how these elusive creatures can help your business go places.
Regardless of your business type, size, industry or style, a copywriter can improve your business communications. Find out how.
White papers are one of the best forms of marketing collateral you can have. Find out why.
Have you considered how much time (and therefore financial) investment you make in your web copywriting when you do it yourself? The answer might surprise you.
Your business is outgrowing you, you have a lot of time and online content simply doesn’t matter? Then don’t hire a copywriter. If it’s not… well. Do.
Think outsourcing your content is hassle? It’s not. Big Star Content can deliver great content without the need for you to be involved.
A top-drawer copywriter is worth their weight in gold. With engaging, fresh and informative copy, links naturally gather around like bees around a honeypot. If you’re fortunate enough to find a good copywriter, nurture that relationship.
Businesses actually need to promote themselves more vigorously during times of recession, and this is where copywriting services become invaluable.
A UK copywriter may be more culturally and linguistically empathetic to your customers, and deliver your message effectively and rewardingly.
Businesses are having to completely rethink how they promote themselves in the current economic climate, and that means they need a good copywriting agency.