Is your Digital Marketing Budget Reaching all the Right Areas?

3rd March 2014Content Marketing

In the past two decades, digital marketing has gone from being an exciting new suite of tools for businesses to promote themselves, to an essential part of any marketing strategy. And all signs suggest that it’s continuing to grow in importance to businesses. According to Econsultancy and Responsys’ ‘Marketing Budgets Report 2014’, 71% of businesses … Read More

The Power of Social Media

10th June 2013Social Media

Social media has gone beyond its infancy when it was the next really cool thing, to a point where it is part of many people’s daily lives and a cornerstone of the marketing strategies of global corporations and small indie operations alike. If you doubt the power of social media and the potential it holds for your … Read More

SEO Copywriting for Social

30th May 2013SEO Copywriting, Social Media

Social media is by now no doubt deeply engrained in your online marketing strategy, and if it isn’t it should be. But social does not stand alone as an entirely new field – it’s closely linked to the older marketing staple of SEO copywriting. SEO copywriting should inform every step of your social media content creation, particularly in light … Read More

Getting Social with your SEO Copywriter

9th May 2013SEO Copywriting, Social Media

‘We’re tweeting live from HR where we’re all being fired. Exciting!’ This was a recent alarming example of how recession-hit HMV fell foul of social media. Attending a meeting where 60 members of the HR department were fired, disgruntled staff hi-jacked the company’s Twitter account to live tweet, what they termed, their ‘mass execution’ to the firm’s … Read More

How a copywriter can tweet with taste

31st August 2009Social Media

People keep asking why any one would spend their time advertising other people’s web sites through links on Twitter? A copywriter tweeting links to other copywriter’s sites? Well the simple answer is that what you post reflects who you are. If you can add value to other people’s Twitter experience with helpful, informative tweets then you … Read More