In the past two decades, digital marketing has gone from being an exciting new suite of tools for businesses to promote themselves, to an essential part of any marketing strategy. And all signs suggest that it’s continuing to grow in importance to businesses. According to Econsultancy and Responsys’ ‘Marketing Budgets Report 2014’, 71% of businesses … Read More
Getting ahead in the world of business and commerce today relies heavily on the ability of businesses to harness the power of the internet to their benefit. Just as in other areas of business, doing so requires talented people with very specific skillsets who know exactly how to get the best results. And recent statistics … Read More
Here we take a close look at practical things you can do to get your copywriting ‘flywheel’ turning and keep it spinning.
Social media has gone beyond its infancy when it was the next really cool thing, to a point where it is part of many people’s daily lives and a cornerstone of the marketing strategies of global corporations and small indie operations alike. If you doubt the power of social media and the potential it holds for your … Read More
Social media is by now no doubt deeply engrained in your online marketing strategy, and if it isn’t it should be. But social does not stand alone as an entirely new field – it’s closely linked to the older marketing staple of SEO copywriting. SEO copywriting should inform every step of your social media content creation, particularly in light … Read More
‘We’re tweeting live from HR where we’re all being fired. Exciting!’ This was a recent alarming example of how recession-hit HMV fell foul of social media. Attending a meeting where 60 members of the HR department were fired, disgruntled staff hi-jacked the company’s Twitter account to live tweet, what they termed, their ‘mass execution’ to the firm’s … Read More
If you don’t have a blog, you are missing out on a huge SEO copywriting opportunity and your customers are not getting a chance to hear what you think.
SEO copywriters and experts now believe that social media ‘signals’ are as important as backlinks in your SEO strategy. Find out what you can do with ‘social SEO?’
Believe it or not, twitter is old enough to have its tradition and it’s time we went back to basics with one of its favourite traditions – the Follow Friday.
The best investment choice you can make to achieve a high ROI is to hire a UK copywriter who understand your audience, content and social media and here’s why.
Concrete list of tools to help you with your hash tag fueled campaign ranging from conference topics to content contribution.
Talk with me, not at me. Social media isn’t a notice board, it’s a place to interact.
Getting the girl, becoming popular, being a newbie, and having a plan to achieve all that translates into ROI and a Social Media strategy.
Critics won’t be placated and changing to make them happy is a fool’s game. Strategically research and focus on your advocates then exceed their expectations.
Admit this (even if it’s only to yourself). Social media is rubbish… unless you know what you want to achieve. The conversation is not the destination. It’s the journey. Keep your eye fixed firmly on the prize.
People keep asking why any one would spend their time advertising other people’s web sites through links on Twitter? A copywriter tweeting links to other copywriter’s sites? Well the simple answer is that what you post reflects who you are. If you can add value to other people’s Twitter experience with helpful, informative tweets then you … Read More