Website grammar in SEO copywriting is crucial to making sure your content appeals to both your customers and search engines. Recent updates to how Google analyses content means that you can no longer rely on your copy mentioning your target keyword throughout. Instead, Google wants quality content, with a good user experience and that your […]
Do you know how to use empathy in your copywriting and marketing? Find out why empathy works and how to use it to help your prospects oyour brand.
In copywriting and in life there are a variety of tried and tested techniques we all use when we wish to convince or compel an audience.
There’s no denying the fact that there’s a lot of content on the web, and inevitably at least some of it is going to be similar to content elsewhere. But there’s a world of difference between similar content and duplicate content. In this special post we examine what duplicate content is, why it’s bad for your online marketing strategy, and focus in on a host of related issues that can come into play.
Try this one simple trick for finding the perfect word every time. It beats any grammar guide or editor’s red pen and it’s the best way to know you are sending out error-free copy.
Write better links with these tips from our web copywriter.
Website Copywriting Dissected: Contact pages need a copywriter too Part 2 – Email addresses and phone numbers
Copywriters must know both sides of this issue, so that clients make a well-informed choice. So, how do you handle email and phone numbers on your website?
Whether you use a contact form or not, a copywriter can make sure your contact page connects with you with your reader.
The most important part of the copywriting process for a guide is in choosing the right topic. Find out how to write better guides.
Guides and whitepapers are the most widely read marketing material. Creating your own guides gives you plenty of opportunities to win new customers.
Find out what makes a great question, and how to write one that contributes to making the sale.
Copywriting frequently asked questions (FAQ) is about conquering fear and doubt, not about questions like ‘what are your hours.’
What do you do if a client asks you to write their testimonial for them? It’s more common than you might think.
Website Copywriting Dissected: Testimonials and copywriting Part 1 – Do testimonials really need copywriting?
Testimonials make for great copywriting on your website. Find out how to ask the right questions to get the best quotes.
What format should you use for a case study? There’s really only one formula that works.
Are you hiding behind your website, or being social and making more sales?
Copywriting About Us pages might seem easy on the surface, but there is much to consider if you want them to perform well.
Why you need email sign ups, what goes in the box and how to write the email sign up call to action.