In copywriting and in life there are a variety of tried and tested techniques we all use when we wish to convince or compel an audience.
As a professional writer, it’s easy to feel daunted by writing content marketing blog posts – especially when you have a lot to do. Even if you are given a specific brief, you might still have questions in your mind, such as “will anyone really care about this blog?” or “how am I going to … Read More
Whatever sector your business operates in, the success of your website is to a great extent down to how well written and designed each individual page that makes it up is. The importance of this page or that page might differ somewhat depending on the exact nature of your business, but there are nonetheless certain … Read More
There may once have been a distinction between ‘SEO copywriting’ and other types of copywriting for the web, but in 2015, all online content should be SEO optimised. Conversely, content that is created for SEO purposes should not merely exist for the purposes of wooing the search engines – that simply won’t work.
There’s no denying the fact that there’s a lot of content on the web, and inevitably at least some of it is going to be similar to content elsewhere. But there’s a world of difference between similar content and duplicate content. In this special post we examine what duplicate content is, why it’s bad for your online marketing strategy, and focus in on a host of related issues that can come into play.
You create website content for two reasons. To increase your visibility in search. To capture the attention of your human audience and persuade them of the value of your products or services. Readability comes into play when considering both factors and can make a huge difference if you want to convert your website traffic into … Read More
Why it pays to use a professional web copywriter if you want to communicate effectively online.
Maybe you’re looking out for competitors who are a little lazy with their website copywriting. Or maybe you just have a niggling feeling that there is something not quite right with the copy on a website you’re looking at. Here are 4 sure-fire ways to spot lazy website copywriting to look out for. 1. The copy … Read More
The first step in understanding what you get out of copy is to assign a value to it. How much would you pay someone to read the page and do exactly what you asked them to do?
One of the greatest challenges for any webmaster is attracting traffic to his or her website. But even once the traffic is flowing freely and copiously towards your website, there remains one more significant challenge, and it’s a doozie: turning those visitors into paying customers or subscribers. Everyone, it seems, is looking for better conversion … Read More
Years ago, the big story in retail was the shopping revolution brought about by the internet. But as revolutionary as shopping online from home may once have seemed, it’s now old news. Today the revolution is located within people’s pockets, and it’s not always in the home, it’s on the go – and your web … Read More
Recently, I had to switch writing genres – from the short and conversational copywriting style of online blogs and webpages to the rigour and length of academic writing. I had to write 3000 words and I tackled the task with relish, setting out my work in the usual way. But there was one little thing I … Read More
OK, so it’s only the end of September, but if you’re running an e-commerce business and you want to make the most of the festive season, now is the time to start preparing to leverage your online presence for the inevitable shopping rush. Here we take a look at how a copywriting agency can help … Read More
A blog can be the most powerful communication tool that travel agents and similar firms have at their disposal. If you or your travel copywriter are posting good content, it can help you to bring in additional traffic, generate repeat visits to your website and engage with your customers effectively on another level. The comments section meanwhile can … Read More
Since the first primitive SEO cave paintings were made, SEO copywriters have used keywords to move their client’s websites up the rankings for specific targeted words and phrases. Through the many changes and algorithm updates carried out by search giants like Google and Bing, keywords have remained a vital ingredient of the SEO pie. However, according to Tom Anthony, … Read More
Whether you’re promoting your restaurant, selling niche ingredients through an e-commerce site or running any other type of food business, content creation is central to your online success. Content can communicate with your customers, it can increase your exposure, it can persuade, sell and even entertain. But there are a variety of different types of content, each with its … Read More
The internet is awash with content, but how much of it is of a high calibre? If you can use this advice from a property copywriter to create content that shines then you can stand out online amongst your competitors. Here are four potent ways to make your content sparkle. Talk in Benefits Whether you’re … Read More
What’s the difference between Coca Cola and a supermarket own brand cola? There might be slight differences in taste, but if you were blindfolded would you really be able to tell the difference? What really distinguishes Coca Cola as a beverage choice for millions of people around the world is its branding. And you too can use branding to … Read More
You know how to make a mean meal that’ll keep them coming back for more, but do you know how to draw them in in the first place? One day it may be possible to transmit the irresistible aromas of your cooking over the internet direct to the noses of your potential customers, but until that day you … Read More
Whether you’re an estate agent, a rental agency or a private seller, the key to finding a buyer is writing a good property description which manages to convince them of how appealing and how right the property is for them. Here are a few quick tips from a property copywriter on how to write property descriptions that sell. First … Read More
Your restaurant is much more than just a building with food in it. It’s a living, breathing entity with its own character, and to be successful your food needs to have plenty of personality too. One of the secrets of getting bums on chairs is to effectively communicate this via your website, and you can use the skills … Read More
In case you missed it, go read Chris Fielden’s results in his Evergreen Content Case Study on the SEOmoz blog. The article tells us many things, but one thing it says in volume is the importance of evergreen content for SEO copywriting. You see, evergreen content generates leads, gets linked to, and generally helps draw … Read More
Do you know what your audience is looking for? Which words are converting best on your site? Are you just plain out of ideas for your B2B SEO copywriting? These resources will help you beat all that.
Think beyond the search engines and provide quality copywriting and content for users. Is it easier said than done?
Google has recently unveiled a new search feature, and it’s something that business owners, marketers and online copywriters need to pay close attention to.
There’s a world of difference between being result number one and result number ten on a Google search, and SEO copywriting can help you climb the rankings.
In the ever-changing world of SEO copywriting there are many factors to consider, and figuring out your online marketing strategy can be a bewildering task.
Google has announced their disapproval of pop-up ads on mobile sites promoting apps. So what other ways are there to draw people to your app?
Ever since the first search engines roamed the web, people have been discovering internal pages first. But the home page has continued to fulfil a vital role in being the place where many do make first contact.
According to new research, what web users want is facts, facts, facts. But it’s not quite as simple as throwing a statistic into every paragraph you write…
Ideas that spread, win. And with all the channels available to you to create opportunities for your business, it’s time to stop hoarding your ideas and time to start sharing them with the world.
There are some things people want when looking at content on a website, and some they definitely don’t. In order to be a good web copywriter you need to know the difference.