Press Release Copywriter

Online or offline, press release copywriting can be a huge driver of business growth. Traditional media coverage of your company or organisation can still generate huge consumer interest. Online PR is an invaluable part of the search marketing mix, generating high authority backlinks that can turbo boost your SEO as well as direct clickthrough from visitors looking to find out more.

Our press release copywriters can give you a fast, appropriate response in an emergency and can think strategically when planning a long-term campaign. Most of all, our expert PR writers know how to tell a good story. And good stories get picked up and published.

To find out more about our press release writing service, fill in the form or give us a call on 01803 865025

A press release copywriter needs to be able to get a journalist’s juices flowing without writing the story for them. They also need to understand what readers will find interesting.

We know how to write a good headline that grabs the reader’s attention, and how to structure the content so that the essential facts of the story are delivered. Because we know PR, we're also experts in alluding to a narrative that the journalist can build into a story.

Our press release service will represent your organisation in the best possible light - whatever the circumstances. That requires a proper understanding of how your business works, who your customers are and the kind of issues you might face. Together, we can help build and manage your reputation both on and off-line.

SEO copywriting – How to optimise your writing for search engines

6th May 2021 • Ricky Marshall

When it comes to SEO copywriting, the content that ranks best in search engine results pages (SERPS) is written with an SEO mindset, but it’s not written JUST for Google. It may sound like a subtle distinction, but it’s one that really matters. Google wants you to write quality content that its users trust will … Read More

Product description examples – How to write perfect eCommerce copy

6th May 2021 • Ricky Marshall

“People don’t buy features, they buy benefits. Your copy needs to get across three things: what the product does, how it is used and why people should buy it.”

How to Create Brand Tone of Voice Guidelines

17th March 2021 • Ricky Marshall

“’Tone of voice reflects your brand personality, helps you connect with your audience, and makes you different from the rest’.” – SEMrush

How to Write Product Descriptions

12th March 2021 • Ricky Marshall

“Create your own product description that’s original, longer, and richer than Amazon and you stand a chance of outperforming them on a search results page for the same product.”

Don’t flout these 5 fundamental rules when it comes to PPC ad copy

25th January 2021 • Derryck Strachan

“How can I say everything I need in such a short space?” This is a question that every rookie pay-per-click ad copywriter asks themselves. It can feel a bit like being a chef cooking for a banquet on a camping stove in a cupboard. It’s a tight squeeze. You’ve only got a few ingredients to … Read More

Learn from these 5 mistakes before you start email marketing

18th January 2021 • Derryck Strachan

Your inbox competition is fierce. As the world goes online, the maths are simple. More businesses are simply sending more emails to keep their businesses front of mind and their subscribers engaged. Email marketing is still your most solid bridge to your customers. But it can quickly become your weakest link if nobody is reading … Read More

Press release writing service

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We know what makes a good story

Ready to get real results from your press releases? Fill in the form or give us a call on 01803 865025 to find out more.