Press Release Copywriter

Online or offline, press release copywriting can be a huge driver of business growth. Traditional media coverage of your company or organisation can still generate huge consumer interest. Online PR is an invaluable part of the search marketing mix, generating high authority backlinks that can turbo boost your SEO as well as direct clickthrough from visitors looking to find out more.

Our press release copywriters can give you a fast, appropriate response in an emergency and can think strategically when planning a long-term campaign. Most of all, our expert PR writers know how to tell a good story. And good stories get picked up and published.

To find out more about our press release writing service, fill in the form or give us a call on 01803 865025

A press release copywriter needs to be able to get a journalist’s juices flowing without writing the story for them. They also need to understand what readers will find interesting.

We know how to write a good headline that grabs the reader’s attention, and how to structure the content so that the essential facts of the story are delivered. Because we know PR, we're also experts in alluding to a narrative that the journalist can build into a story.

Our press release service will represent your organisation in the best possible light - whatever the circumstances. That requires a proper understanding of how your business works, who your customers are and the kind of issues you might face. Together, we can help build and manage your reputation both on and off-line.

Learn from these 5 mistakes before you start email marketing

18th January 2021 • Derryck Strachan

Your inbox competition is fierce. As the world goes online, the maths are simple. More businesses are simply sending more emails to keep their businesses front of mind and their subscribers engaged. Email marketing is still your most solid bridge to your customers. But it can quickly become your weakest link if nobody is reading … Read More

SEO audit tools – a guide to the best

24th December 2020 • Derryck Strachan

If SEO is part of your content strategy, and we guess it is because you are reading this post, then you’ll need to run regular health checks to make sure your site is optimised. Every content marketer ought to know that an optimised website is crucial attracting high quality organic traffic and providing a great … Read More

How to create a buyer persona

15th December 2020 • Kes Cross

Are you worried that you’re not getting the right content in front of the right people at the right moment in their buyer journey? To achieve your content marketing goals you need to be able to use personas to target specific buyer types with tailored content. Enter: the Buyer Persona.

9 ways to INSTANTLY improve any written business communication

30th October 2020 • Derryck Strachan

Whatever sector you’re in and whatever role you play in your company, accurate, effective and compelling written communications are a crucial factor in success. It might be a press release, a new product launch presentation, training materials for sales staff, product descriptions or any customer-facing copy – whatever you’re writing, good copy has the power … Read More

3 reasons you need to stop avoiding customer personas

28th October 2020 • Kes Cross

Know your customer. This is the first rule of content marketing. It’s a rule that most brands don’t follow. But the reasons businesses avoid developing customer personas are not borne out of an individualist streak to break the rules. It’s usually just down to a lack of know-how or the time to invest in working … Read More

How to write effective eCommerce newsletters

27th October 2020 • Derryck Strachan

You’ve worked hard to build your email subscriber list. You’ve probably invested in marketing automation software. But are you worried that you’re wasting time sending newsletters because you’re not seeing the results you hoped you would? Does that sound like you? You and your team are busy running your online shop, fulfilling orders and supporting … Read More

Press release writing service

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We know what makes a good story

Ready to get real results from your press releases? Fill in the form or give us a call on 01803 865025 to find out more.