Press Release Copywriter

Online or offline, press release copywriting can be a huge driver of business growth. Traditional media coverage of your company or organisation can still generate huge consumer interest. Online PR is an invaluable part of the search marketing mix, generating high authority backlinks that can turbo boost your SEO as well as direct clickthrough from visitors looking to find out more.

Our press release copywriters can give you a fast, appropriate response in an emergency and can think strategically when planning a long-term campaign. Most of all, our expert PR writers know how to tell a good story. And good stories get picked up and published.

To find out more about our press release writing service, fill in the form or give us a call on 01803 865025

A press release copywriter needs to be able to get a journalist’s juices flowing without writing the story for them. They also need to understand what readers will find interesting.

We know how to write a good headline that grabs the reader’s attention, and how to structure the content so that the essential facts of the story are delivered. Because we know PR, we're also experts in alluding to a narrative that the journalist can build into a story.

Our press release service will represent your organisation in the best possible light - whatever the circumstances. That requires a proper understanding of how your business works, who your customers are and the kind of issues you might face. Together, we can help build and manage your reputation both on and off-line.

How to Create Brand Tone of Voice Guidelines

17th March 2021 • Ricky Marshall

“’Tone of voice reflects your brand personality, helps you connect with your audience, and makes you different from the rest’.” – SEMrush

How to Write Product Descriptions

12th March 2021 • Ricky Marshall

“Create your own product description that’s original, longer, and richer than Amazon and you stand a chance of outperforming them on a search results page for the same product.”

Don’t flout these 5 fundamental rules when it comes to PPC ad copy

25th January 2021 • Derryck Strachan

“How can I say everything I need in such a short space?” This is a question that every rookie pay-per-click ad copywriter asks themselves. It can feel a bit like being a chef cooking for a banquet on a camping stove in a cupboard. It’s a tight squeeze. You’ve only got a few ingredients to … Read More

Learn from these 5 mistakes before you start email marketing

18th January 2021 • Derryck Strachan

Your inbox competition is fierce. As the world goes online, the maths are simple. More businesses are simply sending more emails to keep their businesses front of mind and their subscribers engaged. Email marketing is still your most solid bridge to your customers. But it can quickly become your weakest link if nobody is reading … Read More

SEO audit tools – a guide to the best

24th December 2020 • Derryck Strachan

If SEO is part of your content strategy, and we guess it is because you are reading this post, then you’ll need to run regular health checks to make sure your site is optimised. Every content marketer ought to know that an optimised website is crucial attracting high quality organic traffic and providing a great … Read More

How to create a buyer persona

15th December 2020 • Kes Cross

Are you worried that you’re not getting the right content in front of the right people at the right moment in their buyer journey? To achieve your content marketing goals you need to be able to use personas to target specific buyer types with tailored content. Enter: the Buyer Persona.

Press release writing service

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We know what makes a good story

Ready to get real results from your press releases? Fill in the form or give us a call on 01803 865025 to find out more.