Press Release Copywriter

Online or offline, press release copywriting can be a huge driver of business growth. Traditional media coverage of your company or organisation can still generate huge consumer interest. Online PR is an invaluable part of the search marketing mix, generating high authority backlinks that can turbo boost your SEO as well as direct clickthrough from visitors looking to find out more.

Our press release copywriters can give you a fast, appropriate response in an emergency and can think strategically when planning a long-term campaign. Most of all, our expert PR writers know how to tell a good story. And good stories get picked up and published.

To find out more about our press release writing service, fill in the form or give us a call on 01803 865025

A press release copywriter needs to be able to get a journalist’s juices flowing without writing the story for them. They also need to understand what readers will find interesting.

We know how to write a good headline that grabs the reader’s attention, and how to structure the content so that the essential facts of the story are delivered. Because we know PR, we're also experts in alluding to a narrative that the journalist can build into a story.

Our press release service will represent your organisation in the best possible light - whatever the circumstances. That requires a proper understanding of how your business works, who your customers are and the kind of issues you might face. Together, we can help build and manage your reputation both on and off-line.

Brand Tone of Voice (and why consistency is everything)

26th June 2020 • Derryck Strachan

“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs You already know that your brand needs a strong tone of voice in order to stand out. This voice should be one which distinctively ‘sounds like’ your company – and you alone. It should also constantly reinforce your unique selling propositions … Read More

Don’t Need a Website? Read This.

25th June 2020 • Derryck Strachan

A 2019 survey by UENI found that 75% of UK small businesses did not have their own website. If this is you, read on. Businesses cite many reasons for not getting online. Here are five we hear most frequently (and why you need to re-think them): 1. “We already have more leads than we can … Read More

6 Point Checklist For Getting Your Business Online – Fast

25th June 2020 • Derryck Strachan

“The greatest danger in times of turbulence is not the turbulence — it is to act with yesterday’s logic.”Peter Drucker As COVID-19 storms through 2020, hurling our habits and treasured systems against the wall, we all know we have to change to survive. From the domestic adaptations needed to successfully work from home, to the … Read More

7 ways to make your content investment go further

29th May 2020 • Derryck Strachan

“Content Marketing is all the Marketing that’s left.” Seth Godin If you want your online business to succeed, you have to invest in content marketing. But, with uncertain times ahead and online competition becoming ever steeper, you need to squeeze every last drop out of your content investment. We’ll show you how. Repost your content … Read More

How To Report SEO Results to Your CEO

22nd May 2020 • Eowyn

SEO is a long-term marketing strategy with literally hundreds of actions required to make it a success. But how do you distil this into a report that matters to your CEO? As a marketer, you may well be fonder of graphs than most, and capable of immersing yourself happily in reporting dashboards for hours at … Read More

How Often Should You Be Emailing Your Newsletter List?

20th May 2020 • Eowyn

Despite the meteoric rise of its cooler siblings, email marketing is going nowhere, and continues to provide businesses with a significantly higher ROI than any other marketing channel (Campaignmonitor). With email, possibly more than any other marketing channel, the devil is in the detail. And timing is the most important detail of all. Here, we … Read More

Press release writing service

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We know what makes a good story

Ready to get real results from your press releases? Fill in the form or give us a call on 01803 865025 to find out more.