Whether you’re promoting your restaurant, selling niche ingredients through an e-commerce site or running any other type of food business, content creation is central to your online success. Content can communicate with your customers, it can increase your exposure, it can persuade, sell and even entertain. But there are a variety of different types of content, each with its … Read More
In many cases, your restaurant’s website will be the first major contact that potential diners have with your business once they’ve discovered it through word of mouth or online search. Therefore it needs to be as tasty and as well presented as your dishes. A professional food copywriter can do for your website what your head chef does for … Read More
Google has announced their disapproval of pop-up ads on mobile sites promoting apps. So what other ways are there to draw people to your app?
My name’s Andy Robb and, for the last seven years, I’ve been working for BigStar, as one of their copywriters. In my other life, I’m an author. I think it’s OK to say that, now; I’ve got two books out and the first was shortlisted for the Waterstones Children’s Book Prize 2013. But this isn’t … Read More
Whether your website is dedicated to buying and selling, or promoting a specific service, it is essential to pitch offers just right in order to make money. As copywriters our internet marketing antennae are finely tuned to twitch when we see a well-written offer, from the parent-pleasing ‘Kids Eat Free” to the kid-pleasing “Free Kitten With Every … Read More
Like a top athlete, we copywriters need daily practice to be the best. But it’s more than writing every day. Find out what we recommend.
When inspiration leaves the copywriter inside you churning out mechanical text and uninspired headlines, you can find the cure in wonders of poetry.
Copywriters might not be the fittest on the court, but we have a lot in common with Wimbledon champions, including good hand-eye typing coordination.
There is a way to ensure that your investment in a freelance copywriter will pay off. It is called ‘the brief.’ Find out how you can give a better brief for your copywriting projects.
Is the life of the copywriter all sales formulas and targets? Not so says our copywriter. Artistic creation is needed as well if you want to keep a reader’s interest.
You paid a pro copywriter to create some great sales copy for your business, now you want some outside input. Who do you turn to? Find out why someone close to you might be the wrong choice.
What keeps your customers awake at night and how your product can help them is great emotional food for copywriters.
The gift of the copywriter is the ability to take a lot of information and pack it down into a small space. However, this gift also requires something in return: Time.
New copywriters are told to avoid negatives and focus on positives in their writing. Yet, some of the best attention-grabbing techniques are completely negative.
Copywriters have spent years refining the winning formulas for headlines. Learn what two of them are and why they work.
Playing chess is a great way to exercise your copywriter mind and develop valuable skills to boost your career.
A copywriter’s perspective on marketing hype and how today’s sales copy must put the customer first.
There is a better way for your copywriter to handle your prospects; do you know which it is?
If you are a UK copywriter, then you need to understand the rules for advertising set out by the Advertising Standards Authority.
There are lessons in the success of Adele that every copywriter should pay attention to.
As a copywriter, sometimes no matter how hard you try it’s difficult to engage with an audience. Here are five copywriting tips for getting closer to your readers.
The techniques that a copywriter uses to generate ideas are a great way to spark your creative writing too.
Using a copywriter is the most cost-effective way to breathe new life into your brand.
Not all copywriter wisdom comes from copywriters themselves.
Copywriter techniques: where do the ideas come from when you’re a copywriter? Find out how we find inspiration every day.
If you want be the copywriter on your next project, here are some tips.
Learn from the great copywriter David Ogilvy the secrets of what it takes to write winning words.
A copywriter is a designer’s best friend. Find out why copywriters and designers need to work together from the start.
A copywriter should be able to pick a voice that isn’t their own; especially the ‘right’ one for the brand.
When the copywriter in you is stuck, turn to these tried-and-tested ways of beating the dread of a blank page.
Are you the habitual ‘track changes’ user? Try these alternative ways of giving feedback that get the most (and the best) from your copywriter.
The idea of working with a professional copywriter can make you feel like you won’t have control over the message. Not true. Find out why.