7 of the Best Tone of Voice Examples

26th July 2022Copywriting

The majority of brands are making the most of their content marketing in 2022; in fact, according to the CMI, 66% of marketers are spending more on their content strategies compared to last year. Therefore, making an impression that lasts is crucial for developing brand loyalty. But how do you do it? You’ve got to … Read More

How to conduct a copywriting audit for your website

27th May 2022Copywriting

You’ve got a good website, your design is clean, and easy to navigate. Yet, you’re not getting much website traffic and, when you do, it’s not leading to the sales you want. It’s time to conduct a copywriting audit for your website and get it working for your business. Your website is the equivalent shop … Read More

10 great ways to improve your copywriting skills

18th January 2022Copywriting

Perhaps you’re new to the world of Copywriting, or maybe you find yourself with time to spare and you’d like to level up your know-how. Either way, with thousands of resources online and a million things to read, knowing where to start when it comes to upskilling can be pretty daunting. But don’t sweat – … Read More

How to write an executive summary

15th December 2021B2B, Business Tips, Copywriting

Struggling to find the words for your executive summary? Don’t sweat – it can be one of the hardest parts of any business document to get right. We’ve got it covered – here is our detailed guide on how to write an executive summary.   But first, what is an executive summary? HubSpot defines an … Read More

9 ways to INSTANTLY improve any written business communication

30th October 2020Content Strategy, Copywriting, Legal Copywriting

Whatever sector you’re in and whatever role you play in your company, accurate, effective and compelling written communications are a crucial factor in success. It might be a press release, a new product launch presentation, training materials for sales staff, product descriptions or any customer-facing copy – whatever you’re writing, good copy has the power … Read More

How to write screen-reader friendly content

10th February 2020Content Marketing, Copywriting, SEO Copywriting, Social Media, Web Copywriting

As a business you want to provide an inclusive user experience so that your content is accessible to everyone. This includes people with sensory, cognitive, learning or physical difficulties that use assistive technology like screen readers. There are almost 14 million disabled people in the UK (22% of the population). People use screen readers for … Read More

How to Outsource Your Copywriting

29th August 2019Copywriting, Copywriting Agency

Content – a single word that has changed marketing strategies and consumer expectations on brand relationships for good. Purposeful content has become synonymous with the most effective marketing tactics. There has been a seismic shift away from sales messages to put customer information needs first. Businesses from all sectors are now required to create an … Read More

Online Copyright Law – the Complete Guide

8th January 2019Content Curation, Content Marketing, Content Strategy, Copywriting, Intellectual Property, Web Copywriting

In the world of the printed word, copyright is well established and quite clearly defined – copyright is automatically assigned to the creator of a piece of work, unless they have signed that copyright over to another party. Any unlicensed and unauthorised use of that work is considered an infringement of copyright and the original … Read More

Publish or Perish – Why you need a fashion blog writer

18th April 2017Blogging, Content Marketing, Copywriting, Fashion & Apparel

Blogging provides the fashion industry with the perfect medium with which to communicate with consumers. It provides labels and retailers with the chance to talk about the current trends and get valuable feedback.  An independent fashion blog writer can also increase a product’s virality and get conversations started on new lines. The fashion industry has been slow … Read More

Case Study: SEO Copywriting for NCP

1st March 2017Copywriting

Leading car park brand NCP came to us looking for help with: SEO copywriting Events and attractions landing pages Geolocation pages They wanted to enhance their user experience and also get better results with their SEO. How did it go? After delivering the copy for this project a few months ago, we decided to go … Read More

How Content Marketing Can Work For Insurance Brands

27th February 2017Copywriting, Insurance Copywriting

Let’s face it – insurance isn’t always seen as the most exciting of industries, but that doesn’t mean insurance content can’t be engaging and highly relevant to people’s lives. As a sector, you might think there’s not a lot that distinguishes one brand from another (especially on the comparison sites). But research indicates that it’s the … Read More

How To Write Great Content Even If You Feel Like An Utter Fraud

7th December 2016Copywriting

I’ll let you into a secret: writing scares me. Even though I make my living as a copywriter, writing terrifies the bejesus out of me. Approaching a blank page is the hardest thing I do. It’s harder than crawling under barbed wire, face partially submerged in muddy slurry. Harder than conga-ing around Soho at 10 … Read More

Insurance Marketing Case Study – Content Marketing for Park Insurance

13th October 2016Case Studies, Copywriting, Insurance Copywriting, SEO Copywriting

Working with an established insurance company has it’s own unique challenges and opportunities. Providing dynamic content marketing to Park Insurance not only meant understanding the difference between gap insurance and no claims protection (plus an array of other insurance products) it also meant understanding the company as a whole and its objectives. For example, Park … Read More