Duplicate content is an SEO no-no. It confuses search engines, leaving them unable to figure out which pages to prioritise in the rankings. It’s likely to deter potential customers as well. If a quick Google search results in pages and pages of very similar or the same content, you’d be pretty frustrated too. But there … Read More
Humour is a fantastic marketing tool; it’s a great way to connect with your audience and build a loyal customer base who buy into your brand’s personality. Despite Claude Hopkin’s well-known advice that brands should avoid humour (as he writes in his book Scientific Advertising,) businesses that use humour well can see positive results. However, … Read More
The majority of brands are making the most of their content marketing in 2022; in fact, according to the CMI, 66% of marketers are spending more on their content strategies compared to last year. Therefore, making an impression that lasts is crucial for developing brand loyalty. But how do you do it? You’ve got to … Read More
Are print catalogues still relevant in 2022? Despite the rise of e-commerce, there is still a need for catalogues. Catalogues have the potential to showcase trends, show the products in action and importantly, break through the digital noise. Catalogues have a longer lifespan than marketing emails. For brands you love, flicking through their catalogue can … Read More
You’ve got a good website, your design is clean, and easy to navigate. Yet, you’re not getting much website traffic and, when you do, it’s not leading to the sales you want. It’s time to conduct a copywriting audit for your website and get it working for your business. Your website is the equivalent shop … Read More
Investing in your content marketing should be a priority for 2022. And why? It offers an impressive ROI with up to 6x more website conversions, it is crucial for a solid sales funnel, and when done right, it’s virtually guaranteed to improve your search ranking. For 14 more reasons why read this blog. But now … Read More
There are precise requirements for good SEO copywriting and, in an omnichannel world, the importance of brand consistency across all your platforms is something that must not be overlooked. Well-written and perfectly executed website copy will enable you to capture leads, grab the attention of your target audience, and grow your loyal customer base. But … Read More
Perhaps you’re new to the world of Copywriting, or maybe you find yourself with time to spare and you’d like to level up your know-how. Either way, with thousands of resources online and a million things to read, knowing where to start when it comes to upskilling can be pretty daunting. But don’t sweat – … Read More
Struggling to find the words for your executive summary? Don’t sweat – it can be one of the hardest parts of any business document to get right. We’ve got it covered – here is our detailed guide on how to write an executive summary. But first, what is an executive summary? HubSpot defines an … Read More
Are you making the most of your site’s blog? Or is blogging often left off your content marketing strategy? You’re missing a trick if you said yes to the latter. And why? Marketers who use blogs generate 67% more leads than those who don’t. Those are crazy results that you NEED to be making the … Read More
Last month we revealed our content checklist for new websites and the about page came in at the top as one of the foundations that underpin your site’s credibility and SEO strategy. So this month, we thought we’d dive in and take a closer look at what makes this page so important. We’ll share our … Read More
Nobody wants a website that doesn’t convert, so why would you cut corners when it comes to writing your website copy? After all, it’s no secret that your website copy can drastically affect your SEO efforts. Add to that brand loyalty and consumer buying decisions, which can be directly influenced by the words on your … Read More
Your website is your storefront for the world and one of the best sales tools your company can use. First impressions are everything. You need to be sure your site creates the right impact on the potential customer. As well as an attractive and user-friendly design and layout, writing compelling website copy is integral to … Read More
Are you looking for a career change? Or perhaps writing has always been a passion you’ve wished to follow? Well, we’ve got you covered. Here’s our guide on how to become a copywriter in the UK. The copywriting landscape Following the coronavirus pandemic, the freedom of working from home and making your own hours … Read More
What do we mean by native English copywriter? According to Stack Exchange, by definition, ‘a native speaker of English is someone who has learned and used English from early childhood. It does not necessarily mean that it is the speaker’s only language, but it means it is and has been the primary means of concept … Read More
“You can’t make decisions based on fear and the possibility of what might happen” – Michelle Obama
“We’re great and here are the reasons why”. Buyers will quickly switch off to suppliers that just want to talk about themselves. They want you show them how your solution solves their problems.
Whatever sector you’re in and whatever role you play in your company, accurate, effective and compelling written communications are a crucial factor in success. It might be a press release, a new product launch presentation, training materials for sales staff, product descriptions or any customer-facing copy – whatever you’re writing, good copy has the power … Read More
As a business you want to provide an inclusive user experience so that your content is accessible to everyone. This includes people with sensory, cognitive, learning or physical difficulties that use assistive technology like screen readers. There are almost 14 million disabled people in the UK (22% of the population). People use screen readers for … Read More
Ok, so ‘content is king’ has become a huge cliché. But we need good clichés, especially when they’re true. “The reason that clichés become clichés is that they are the hammers and screwdrivers in the toolbox of communication.” ― Terry Pratchett Thanks, Terry. We miss you. Content is king. It’s also the kingdom and the … Read More
Content – a single word that has changed marketing strategies and consumer expectations on brand relationships for good. Purposeful content has become synonymous with the most effective marketing tactics. There has been a seismic shift away from sales messages to put customer information needs first. Businesses from all sectors are now required to create an … Read More
In the world of the printed word, copyright is well established and quite clearly defined – copyright is automatically assigned to the creator of a piece of work, unless they have signed that copyright over to another party. Any unlicensed and unauthorised use of that work is considered an infringement of copyright and the original … Read More
OK, so insurance isn’t sexy. For most people trawling through comparison sites or hanging on the telephone for a quote on your policy is about the last thing you want to be doing with your precious time. But, is it essential for the protection of our homes, cars, businesses and more? The answer is a … Read More
In copywriting and in life there are a variety of tried and tested techniques we all use when we wish to convince or compel an audience.
Blogging provides the fashion industry with the perfect medium with which to communicate with consumers. It provides labels and retailers with the chance to talk about the current trends and get valuable feedback. An independent fashion blog writer can also increase a product’s virality and get conversations started on new lines. The fashion industry has been slow … Read More
Leading car park brand NCP came to us looking for help with: SEO copywriting Events and attractions landing pages Geolocation pages They wanted to enhance their user experience and also get better results with their SEO. How did it go? After delivering the copy for this project a few months ago, we decided to go … Read More
Let’s face it – insurance isn’t always seen as the most exciting of industries, but that doesn’t mean insurance content can’t be engaging and highly relevant to people’s lives. As a sector, you might think there’s not a lot that distinguishes one brand from another (especially on the comparison sites). But research indicates that it’s the … Read More
The thing about travel in 2016 was that Brits are basically undeterred when it comes to getting away and having a great time. 66% of Brits took holidays in 2016, up from 61% for the previous year. Terrorism and Brexit did not impede the sector Source: World Travel Market Ok, so that’s good news. But … Read More
I’ll let you into a secret: writing scares me. Even though I make my living as a copywriter, writing terrifies the bejesus out of me. Approaching a blank page is the hardest thing I do. It’s harder than crawling under barbed wire, face partially submerged in muddy slurry. Harder than conga-ing around Soho at 10 … Read More
Working with an established insurance company has it’s own unique challenges and opportunities. Providing dynamic content marketing to Park Insurance not only meant understanding the difference between gap insurance and no claims protection (plus an array of other insurance products) it also meant understanding the company as a whole and its objectives. For example, Park … Read More
If you take a look at the product descriptions of any successful e-commerce brand – from the Amazons and Asos’ of the world, to smaller yet flourishing websites, they share many things in common. This is no coincidence – it’s the result of making decisions to do more of what works and less of what … Read More
We’re always very interested to know how our work has gone down after the copy has been signed off. Getting the words right and the tone of voice is one thing, but what about the impact on SEO, sales, and conversions? And to what extent do doubts about working with an agency come into play … Read More
