Ok, so ‘content is king’ has become a huge cliché. But we need good clichés, especially when they’re true. “The reason that clichés become clichés is that they are the hammers and screwdrivers in the toolbox of communication.” ― Terry Pratchett Thanks, Terry. We miss you. Content is king. It’s also the kingdom and the … Read More
Content – a single word that has changed marketing strategies and consumer expectations on brand relationships for good. Purposeful content has become synonymous with the most effective marketing tactics. There has been a seismic shift away from sales messages to put customer information needs first. Businesses from all sectors are now required to create an … Read More
In the world of the printed word, copyright is well established and quite clearly defined – copyright is automatically assigned to the creator of a piece of work, unless they have signed that copyright over to another party. Any unlicensed and unauthorised use of that work is considered an infringement of copyright and the original … Read More
OK, so insurance isn’t sexy. For most people trawling through comparison sites or hanging on the telephone for a quote on your policy is about the last thing you want to be doing with your precious time. But, is it essential for the protection of our homes, cars, businesses and more? The answer is a … Read More
In copywriting and in life there are a variety of tried and tested techniques we all use when we wish to convince or compel an audience.
Humans are a natural storytellers. Here’s how to get your juices flowing – in no time you’ll have developed a whole stack of stories about your company!
Blogging provides the fashion industry with the perfect medium with which to communicate with consumers. It provides labels and retailers with the chance to talk about the current trends and get valuable feedback. An independent fashion blog writer can also increase a product’s virality and get conversations started on new lines. The fashion industry has been slow … Read More
Leading car park brand NCP came to us looking for help with: SEO copywriting Events and attractions landing pages Geolocation pages They wanted to enhance their user experience and also get better results with their SEO. How did it go? After delivering the copy for this project a few months ago, we decided to go … Read More
Let’s face it – insurance isn’t always seen as the most exciting of industries, but that doesn’t mean insurance content can’t be engaging and highly relevant to people’s lives. As a sector, you might think there’s not a lot that distinguishes one brand from another (especially on the comparison sites). But research indicates that it’s the … Read More
The thing about travel in 2016 was that Brits are basically undeterred when it comes to getting away and having a great time. 66% of Brits took holidays in 2016, up from 61% for the previous year. Terrorism and Brexit did not impede the sector Source: World Travel Market Ok, so that’s good news. But … Read More
I’ll let you into a secret: writing scares me. Even though I make my living as a copywriter, writing terrifies the bejesus out of me. Approaching a blank page is the hardest thing I do. It’s harder than crawling under barbed wire, face partially submerged in muddy slurry. Harder than conga-ing around Soho at 10 … Read More
A lot of content marketing campaigns falter because they don’t resonate with their target audience, and are either too generic or impersonal. Creating content just for the sake of it (it’ll almost certainly be boring) is a sure-fire way to alienate your audience and can even create a sense of mistrust. Being personal and human … Read More
There are few roles quite as divisive as The Copywriter. It’s unanimously agreed that quality web content goes a long way to increasing the reputation of a brand, but there remains a distinct lack of agreement within the corporate world on whether there ought to be a role specifically for this purpose. Some CEOs consider … Read More
Working with an established insurance company has it’s own unique challenges and opportunities. Providing dynamic content marketing to Park Insurance not only meant understanding the difference between gap insurance and no claims protection (plus an array of other insurance products) it also meant understanding the company as a whole and its objectives. For example, Park … Read More
If you take a look at the product descriptions of any successful e-commerce brand – from the Amazons and Asos’ of the world, to smaller yet flourishing websites, they share many things in common. This is no coincidence – it’s the result of making decisions to do more of what works and less of what … Read More
We’re always very interested to know how our work has gone down after the copy has been signed off. Getting the words right and the tone of voice is one thing, but what about the impact on SEO, sales, and conversions? And to what extent do doubts about working with an agency come into play … Read More
It’s hard. You’ve got dozens, hundreds or even thousands of pages of product description writing ahead of you. You know they can’t just be good, they’ve got to be great. You know they’ve got to appeal to your customers, to stand out from the noise, to speak to customers exactly where their desire is. But … Read More
How do you make your products stand out from the competition? The answer is with irresistible copywriting. In this post we’re going to share with you five e-commerce copywriting tips that will help your products shine. The internet has made it possible for retail businesses large and small to sell their products to customers throughout the … Read More
Whatever sector your business operates in, the success of your website is to a great extent down to how well written and designed each individual page that makes it up is. The importance of this page or that page might differ somewhat depending on the exact nature of your business, but there are nonetheless certain … Read More
Ebooks increase email sign-up According to research by Marketing Cloud in 2015, 73% of marketers say that email marketing is integral to their business while 60% say that it is a ‘critical enabler’ of their products and services. Email newsletters can be a highly effective way of driving engagement with your clients or customers. They … Read More
For e-commerce sites, having product description writing that is original, compelling and high quality can make a significant difference to the number of conversions you achieve. So if you’ve already invested time and money in your web design, your marketing, and your products themselves, it only makes sense that you should also invest the same … Read More
By now you’re undoubtedly well aware of the fact that duplicate content is strictly a no no, both in terms of search engine optimisation and user experience.
One of the fastest growing sources of additional sales is the Google Shopping platform and associated Product Listing Ads. Here we discuss how to create better product copywriting to maximise your sales.
You wouldn’t try and do your own plumbing unless you had the expertise, so what makes you think you can be your own copywriter?
Are your written communication skills good enough? You could enrol in a course or employ a copywriting agency. However, all it takes to dramatically improve your written business communications instantly is a little knowledge and effort. And some tools.
If you’re considering taking on a copywriting agency or copywriter, you need to read this first.
Big Star Copywriting pick our 10 favourite copywriting books – the perfect starting point for content creators and marketeers everywhere.
Why it pays to use a professional web copywriter if you want to communicate effectively online.
You’ve likely heard about (or read) a certain book that explains why some people are so successful at networking and gaining those all-important connections. Whatever your thoughts on the content, to me the advice in that seminal resource boils down to one simple truth that all people working with copywriting must heed in their work: … Read More
Google’s head of web spam recently posted a video of himself as a floating head. Find out why and what you need to know about body copy.
Recently, I had to switch writing genres – from the short and conversational copywriting style of online blogs and webpages to the rigour and length of academic writing. I had to write 3000 words and I tackled the task with relish, setting out my work in the usual way. But there was one little thing I … Read More
It’s all in the title folks – if you’re a copywriter trying desperately to finish before Xmas, we hope this helps!