100 Fashion Blog Ideas to Inspire Your Fashion Writing Creativity
The success of the modern-day fashion industry relies on popular style trends. And at the centre of these trends are fashion bloggers. Since 2007, when the blogosphere began to skyrocket in size and influence, fashion bloggers have been at the forefront of events at global fashion weeks. They sway creative decisions made by brands and play a […]
20 Mouthwatering Food Description Examples to Inspire Your Food & Drink Copywriting
We’re all food lovers of some kind. There’s bound to be a favourite snack, meal or treat that springs to mind when your stomach starts to growl. We’re creatures of habit; we tend to stick to the flavours and tastes we know, making marketers’ work much more difficult. The food and drink scene is hard […]
What is Personal Branding? Benefits, Challenges and Examples
Consistent personal branding can change the trajectory of your career completely – not to be dramatic or anything, but I’ve seen it happen. And the key to personal branding that has the power to welcome these big opportunities is the name – it needs to be personal. Now, I’m talking about sharing pictures of your […]
How to Master B2B Copywriting: 10 Inspiring B2B Copywriting Examples
Copywriting exists in many different niches. There are words printed to support individuals, others crafted to persuade potential customers, and then there are the meticulous paragraphs written for the eyes of businesses needing your help. All are wound together by a simple similarity – they are words created with a particular purpose and for a […]
The eBook Potential: How to Write an eBook and Why
During the pandemic, eBook popularity took a giant leap. Maybe it was because we had more time to discover new things, or perhaps some of us turned lockdown boredom into an eagerness to learn. Either way, in 2020, British publishers saw eBook sales hit an all-time high. And today, even with the first COVID-19-induced lockdown a mere […]
I’m the Social Media Manager at Big Star and this is How I’m Using AI
I’m going to take you back to one evening in the latter part of last year. Wednesday 30th November 2022, to be exact. The weather was how you’d imagine it to be for the time of year in Devon – cold, grey and wet. And in full seasoned spirit, I was undoubtedly preparing to put up […]
10 types of marketing communication you should probably be using
We’re not here to sugarcoat things: content marketing can be challenging. With many different types of marketing communication at your disposal, choosing the right track to take is a pretty big decision. And if you don’t know what you’re doing or what each communication offers, it’s easy to get it wrong. Every marketing communication channel […]
5 Must-Know Tips for a killer Digital Marketing Plan
Digital marketing is a big old word. It’s also a word that’s thrown around a lot in this industry. And with many of its iterations, we seem to be losing the essence of what digital marketing is. By definition, digital marketing refers to a marketing campaign that appears on an electronic device – a phone, computer, […]
How Accurate is AI Copywriting in 2023? Our Thoughts
Since ChatGPT took the internet by storm late last year, AI has been the word on everybody’s lips and has divided the industry. While many marketers have run full force into embracing artificial intelligence’s possibilities, others are cautiously wondering what the fuss is about. And then there are the few who fear the rise of […]
Exploring AI Article Writing – Can a Machine Really Write a Good Blog Post?
AI has been the talk of the town for a while now – especially since OpenAI released ChatGPT in the latter part of last year. Marketers flocked to try out the tool at a feverishly quick pace, and as new features are introduced, we are left pondering the future of the industry as we know […]
Website Trust Score Explained
Appearing on the first page of SERPs is a content marketer’s goal. And with only 0.63% of Google searchers clicking on results from the second page, you can’t blame us. Users know that a higher rank means, more often than not, higher quality; if your content offers what it says on the tin, it will […]
Copywriting 101: Back to Basics Copywriting for Beginners
#Copywriting has over 306 million views on TikTok, and a large majority of the tagged videos dub copywriting as the next big side hustle that is set to make you thousands. With a want to break away from the 9-5, creators on the video-sharing app note that copywriting is an easy way to increase your […]
20 Examples of Marketing Campaigns That Were a Big Hit in 2022
A good marketing campaign can make or break a brand. Some will get consumers talking for years to come, others will fall flat, and there will be the few that miss the mark entirely, leaving customers wondering, “wtf was that?” Last year we saw it all, including the latter (Balenciaga, I’m looking at you). But […]
How to write the perfect case study
We, as consumers, turn to our peers before making a purchasing decision. Whether we ask our friends or family if they’ve tried a product we are tempted to buy or look at online reviews to see if a service is worthwhile, what other people say about something is important. 82% of consumers read online reviews […]
How to write a call to action the right way (with examples)
Your call to action can make or break the success of your content marketing. And really, that’s a no-brainer – how can you expect consistent conversions when you don’t effectively tell potential customers to take action? But despite this, 70% of small business websites lack a call to action, and if you fall into this […]
How to devise the perfect blogging marketing strategy for your brand
Blogging is a top inbound marketing priority for 55% of content marketers. But creating a blogging strategy that delivers results is easier said than done. Too many people think blogging is an easy thing to do. Yes, a blog can cover pretty much anything you like – but a blog that holds any substance needs […]
Funny Copywriting Examples – How to use humour in your writing
Humour is a fantastic marketing tool; it’s a great way to connect with your audience and build a loyal customer base who buy into your brand’s personality. Despite Claude Hopkin’s well-known advice that brands should avoid humour (as he writes in his book Scientific Advertising,) businesses that use humour well can see positive results. However, […]
Why you need a guest blogging strategy and how to do it
There’s an age-old marketing debate around the importance of guest blogging. There are those who think a guest blogging strategy is a waste of time and resources. Then there are those who think it’s an important element of your content marketing strategy. Here at Big Star, we fall into the latter, alongside the 50% of […]
UX Copywriting – What is it and why does it matter?
What is UI or UX copywriting and why does it matter? User experience (UX) or User Interface (UI) copywriting is essential to any business that builds its brand online. A good user experience will help more people navigate your website and create those all-important sales. In this blog, we’re going to dig deep into UX/UI […]
How to keep producing content during the summer
Summer is a great time to plan out content for the end of the year. While Black Friday and Christmas might seem months away, they will come around fast and summer gives you the chance to get ahead – even if your staff are on holiday. We’re going to take you through how to keep […]
What you need to do BEFORE you start creating your website
Your website is your shop window; it entices people in, it shows the world what you are all about and it persuades potential customers to invest in the goods you have to offer. Your website needs to create a good impact – first impressions matter. It’s important to know what you should be doing before […]
5 Creative Prompts to Help You with Corporate Copywriting
Corporate copywriting is synonymous with dry, heavy writing that’s free from any personality or brand flair. In fact, corporate copywriting often face ridicule in the face of conversational copy that engages the reader and tells a compelling story. Yet, when it’s done well, corporate copywriting can establish your authority and brand position to attract the […]
17 reasons you need to invest in content marketing in 2023
Are you hesitating to invest energy and money into content marketing? Well, consider this: no one ever won a game of Monopoly by cautiously navigating around the board without buying Pall Mall, Park Lane, or a station or two. As a business owner, you may be playing a delicate financial balancing game. But, if you […]
How to find a copywriter for your business
Investing in your content marketing should be a priority for 2022. And why? It offers an impressive ROI with up to 6x more website conversions, it is crucial for a solid sales funnel, and when done right, it’s virtually guaranteed to improve your search ranking. For 14 more reasons why read this blog. But now […]
Our Tips & Tricks for Stand-Out Email Copywriting
Welcome to our email copywriting tips and tricks guide. The Covid-19 pandemic has permanently and positively changed email marketing. As the world relied even more on the internet to stay connected, brands and businesses also accelerated their digital initiatives to unite with their customers while we all stayed at home. And alongside social media and […]
How to write a blog post quickly and effectively
Are you making the most of your site’s blog? Or is blogging often left off your content marketing strategy? You’re missing a trick if you said yes to the latter. And why? Marketers who use blogs generate 67% more leads than those who don’t. Those are crazy results that you NEED to be making the […]
How to Create a Stand-Out Website About Us Page
Last month we revealed our content checklist for new websites and the about page came in at the top as one of the foundations that underpin your site’s credibility and SEO strategy. So this month, we thought we’d dive in and take a closer look at what makes this page so important. We’ll share our […]
SEO Campaign Steps to Success – SEO Infographic
No matter the industry, website or goal, the process of any SEO campaign is almost always the same. SEO is an art that has a defined structure and set end goal; and in this post, we’ll share the process with you in detail. Read on for our step-by-step SEO infographic that dives deep into the […]
What is website meta data? Everything you need to know
If you’ve read any of our blog posts concerning SEO or website copywriting, you’ll have probably stumbled across the term ‘website meta data’ before. If you work in any aspect of digital marketing, you probably already know that it’s a vital component of any SEO strategy – but what exactly is meta data when it […]
20 ways to level up your website copy
Nobody wants a website that doesn’t convert, so why would you cut corners when it comes to writing your website copy? After all, it’s no secret that your website copy can drastically affect your SEO efforts. Add to that brand loyalty and consumer buying decisions, which can be directly influenced by the words on your […]
Writing copy for new websites – Our content checklist
Your website is your storefront for the world and one of the best sales tools your company can use. First impressions are everything. You need to be sure your site creates the right impact on the potential customer. As well as an attractive and user-friendly design and layout, writing compelling website copy is integral to […]
Don’t flout these 5 fundamental rules when it comes to PPC ad copy
“How can I say everything I need in such a short space?” This is a question that every rookie pay-per-click ad copywriter asks themselves. It can feel a bit like being a chef cooking for a banquet on a camping stove in a cupboard. It’s a tight squeeze. You’ve only got a few ingredients to […]
