5 content marketing mistakes to avoid in 2020

15th January 2020Content Marketing

A recording artist like Kate Bush knows her audience. She’ll experiment, challenge and push boundaries with each new release. But her fans know that her distinct voice, artistry and sound mean that every album is unmistakably Kate. When you think about it, content marketing is no different really. Your business establishes its own distinct voice … Read More

5 reasons using a native copywriter will save you money

15th January 2020Content Marketing

“I cannot eat this bread, it is too stale” Shaun Bythell in Confessions of a Bookseller wryly wonders about the usefulness of this travel phrase from The English Tourist in Italy. Pretty useless phrases like this are comedy gold for comedians such as Bill Bailey and Adam Buxton too. But there is a serious point … Read More

5 Ways Blogging Can Boost B2B Customer Retention

17th October 2019Content Marketing

Blogging and customer retention aren’t often found in the same sentence in B2B content marketing plans. They probably won’t even be on the same page. In the relentless quest to find new customers, marketers often use blog posts to throw the kitchen sink at acquisition. But this hyper focus on attracting new customers often means … Read More

How to Check For Duplicate Content

29th August 2019Content Marketing

While prevention is always better than cure, most businesses have published duplicate content in one form or another. The majority of brands do this by mistake. It’s unintentional and there are steps you can take to avoid repeating the same mistakes. There are tools to check for duplicate content so you can remedy any issues. … Read More

3 Of The Best Brand Monitoring Tools

29th August 2019Content Curation, Content Marketing, Content Strategy, SEO Copywriting, Social Media, Web Copywriting

Let’s start with what is pretty much a given. People are talking about your brand online whether you are listening or not. Consumers are sharing positive experiences and opinions on social media. They are sharing negative experiences and complaints. They may tag your brand to direct a comment. They may not bother. Few businesses can … Read More

Blogs and Copyright – What You Need to Know

12th August 2019Blogging, Branding & Brand Story, Case Studies, Content Curation, Content Marketing, Copywriting Agency, Press Release Copywriting, SEO Copywriting

Blogs and copyright – what you need to know As a blogger there are steps you must take to ensure you are not infringing on the copyright protections of other people’s work. Content that is published online is no different when it comes to copyright protections that those that apply offline. We’ve quickly got on … Read More

Are Press Releases Still Relevant?

12th August 2019Blogging, Branding & Brand Story, Case Studies, Content Curation, Content Marketing, Copywriting Agency, Press Release Copywriting, SEO Copywriting

Are press releases still relevant in a digital world? As a PR pro, you’ll have seen lots of stories about how press releases are going the way of the dinosaurs. It’s been a big talking point in a digital world where algorithms have become the editors curating the content we all read online. But, take … Read More

What content should you be writing for your ecommerce business?

29th July 2019Blogging, Branding & Brand Story, Content Marketing, Content Strategy, Ecommerce, Product Descriptions, SEO Copywriting

In a recent post we discussed three ways that content can help an ecommerce business compete with Amazon. We talked about how unique, valuable content can help you standout by offering customers a differentiated experience. We thought it would be helpful to explore this further and take a look at the types of content that … Read More

The ultimate guide to understanding & achieving earned media

2nd July 2019Blogging, Content Curation, Content Marketing, Content Strategy, Social Media

It’s not news that earned media outflanks paid media as an effective marketing tactic. It’s what 81% of marketers think too. While CMOs still rate owned media as a priority investment, brands are also quickly figuring out how earned media fits into their integrated marketing strategy. Businesses know how to run marketing campaigns on the … Read More

How to Get Conversions From Your Blog

20th May 2019B2B, Blogging, Content Marketing

Creating content for your blog is one of the core elements of any good digital marketing strategy. Blogs play a role in several different digital marketing channels, from search engine optimisation, email and newsletters, social media and even word-of-mouth. But how do you leverage the content that sits on your blog to drive more conversions? … Read More

5 Reasons Insurance Companies Need Content Marketing

20th May 2019Blogging, Content Marketing, Content Strategy, Insurance Copywriting, Legal Copywriting

Just because insurance is essential, it doesn’t mean that anyone wants to spend more time thinking about it than they absolutely have to. And although ignorance can be bliss, this isn’t the case with insurance. How can insurance companies use content marketing to engage with policyholders and prospective customers? Well, if truth be told it … Read More

25+ tips to curate content like a pro

5th December 2018Content Curation, Content Marketing, Social Media

In the spirit of effective content curation, we’ve trawled the net to bring you our list of the best resources out there to help you curate content more effectively. What is content curation? First, do you understand the differences between content creation and curation? If not, here’s a great intro from Hootsuite. Pulling together content … Read More