How to Check For Duplicate Content

29th August 2019Content Marketing

While prevention is always better than cure, most businesses have published duplicate content in one form or another. The majority of brands do this by mistake. It’s unintentional and there are steps you can take to avoid repeating the same mistakes. There are tools to check for duplicate content so you can remedy any issues. … Read More

Online Tools For Monitoring Your Brand – 3 Of The Best

29th August 2019Content Curation, Content Marketing, Content Strategy, SEO Copywriting, Social Media, Web Copywriting

Let’s start with what is pretty much a given. People are talking about your brand online whether you are listening or not. Consumers are sharing positive experiences and opinions on social media. They are sharing negative experiences and complaints. They may tag your brand to direct a comment. They may not bother. Few businesses can … Read More

Blogs and Copyright – What You Need to Know

12th August 2019Blogging, Branding & Brand Story, Case Studies, Content Curation, Content Marketing, Copywriting Agency, Press Release Copywriting, SEO Copywriting

Blogs and copyright – what you need to know As a blogger there are steps you must take to ensure you are not infringing on the copyright protections of other people’s work. Content that is published online is no different when it comes to copyright protections that those that apply offline. We’ve quickly got on … Read More

Are Press Releases Still Relevant?

12th August 2019Blogging, Branding & Brand Story, Case Studies, Content Curation, Content Marketing, Copywriting Agency, Press Release Copywriting, SEO Copywriting

Are press releases still relevant in a digital world? As a PR pro, you’ll have seen lots of stories about how press releases are going the way of the dinosaurs. It’s been a big talking point in a digital world where algorithms have become the editors curating the content we all read online. But, take … Read More

What content should you be writing for your ecommerce business?

29th July 2019Blogging, Branding & Brand Story, Content Marketing, Content Strategy, Ecommerce, Product Descriptions, SEO Copywriting

In a recent post we discussed three ways that content can help an ecommerce business compete with Amazon. We talked about how unique, valuable content can help you standout by offering customers a differentiated experience. We thought it would be helpful to explore this further and take a look at the types of content that … Read More

The ultimate guide to understanding & achieving earned media

2nd July 2019Blogging, Content Curation, Content Marketing, Content Strategy, Social Media

It’s not news that earned media outflanks paid media as an effective marketing tactic. It’s what 81% of marketers think too. While CMOs still rate owned media as a priority investment, brands are also quickly figuring out how earned media fits into their integrated marketing strategy. Businesses know how to run marketing campaigns on the … Read More

How to Get Conversions From Your Blog

20th May 2019B2B, Blogging, Content Marketing

Creating content for your blog is one of the core elements of any good digital marketing strategy. Blogs play a role in several different digital marketing channels, from search engine optimisation, email and newsletters, social media and even word-of-mouth. But how do you leverage the content that sits on your blog to drive more conversions? … Read More

5 Reasons Insurance Companies Need Content Marketing

20th May 2019Blogging, Content Marketing, Content Strategy, Insurance Copywriting, Legal Copywriting

Just because insurance is essential, it doesn’t mean that anyone wants to spend more time thinking about it than they absolutely have to. And although ignorance can be bliss, this isn’t the case with insurance. How can insurance companies use content marketing to engage with policyholders and prospective customers? Well, if truth be told it … Read More

Online Copyright Law – the Complete Guide

8th January 2019Content Curation, Content Marketing, Content Strategy, Copywriting, Intellectual Property, Web Copywriting

In the world of the printed word, copyright is well established and quite clearly defined – copyright is automatically assigned to the creator of a piece of work, unless they have signed that copyright over to another party. Any unlicensed and unauthorised use of that work is considered an infringement of copyright and the original … Read More

25+ tips to curate content like a pro

5th December 2018Content Curation, Content Marketing, Social Media

In the spirit of effective content curation, we’ve trawled the net to bring you our list of the best resources out there to help you curate content more effectively. What is content curation? First, do you understand the differences between content creation and curation? If not, here’s a great intro from Hootsuite. Pulling together content … Read More

B2B Content Marketing – How to Make It Work

13th November 2018B2B, Content Marketing

Business to business (B2B) content marketing typically requires a different approach from business to customer (B2C) content marketing. However, you don’t need to change everything about the way you create, publish, distribute, and share your content to appeal to business clients. Here, we take a look at a few of the ways you can make … Read More

TrustRank Explained

1st May 2018Content Marketing, Content Strategy, SEO Copywriting, Web Copywriting

When considering what makes a quality domain, search engines takes multiple ‘trust indicators’ into account. The result is a ‘TrustRank’ score which helps Google et al decide, amongst other factors, how to rank your site. If you’ve received one of Big Star’s free content marketing audits, you’ll have received a score based on the ‘MozTrust’ … Read More

Why Content Marketing Fails – 5 things you need to know BEFORE you write another blog

24th April 2017Content Marketing, Content Strategy

Before we get to the content marketing fails, let’s look at the big picture. Typically, inbound marketing costs around 61% less per acquisition than traditional outbound marketing and advertising methods such as cold calling and direct mail advertising.  That’s a big difference. Weirdly, although content marketing can work out cheaper than more traditional methods only around 9% of … Read More

Publish or Perish – Why you need a fashion blog writer

18th April 2017Blogging, Content Marketing, Copywriting, Fashion & Apparel

Blogging provides the fashion industry with the perfect medium with which to communicate with consumers. It provides labels and retailers with the chance to talk about the current trends and get valuable feedback.  An independent fashion blog writer can also increase a product’s virality and get conversations started on new lines. The fashion industry has been slow … Read More

6 (Challenging) Reasons Why Content is King

13th March 2017Content Marketing, Copywriting

Ok,  so it’s become a huge cliché.  But we need good clichés, especially when they’re true. “The reason that clichés become clichés is that they are the hammers and screwdrivers in the toolbox of communication.” ― Terry Pratchett Thanks, Terry.  We miss you. Content is king.  It’s also the kingdom and the essential means of … Read More