Big Star Copywriting

Marketing Strategies for Travel Agencies – Everything You Need to Know

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The travel industry is incredibly competitive. In 2024, exotic holidays overseas compete with staycations; short breaks are beating longer breaks, and last-minute UK getaways booked spontaneously are taking the lead over long, thought-out trips abroad. All of this is going on while the cost-of-living crisis continues and tensions across the world create turbulence— this has […]

Our Tips & Tricks for Stand-Out Email Copywriting

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If you’re reading this, you’re undoubtedly familiar with email marketing. Most of us are subscribed to more mailing lists than we can count on one (or two) hands. Every time we make a purchase online or enter our email for a fantastic introductory deal (who else has a file full of 10% discount codes?), we […]

What is Duplicate Content? Why is it bad? How do you avoid it? 

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There’s no denying that there’s a lot of content on the web, and inevitably, at least some of it will be similar to content elsewhere. But there’s a difference between similar content and duplicate content, and one is inherently worse than the other.  What is duplicate content? Duplicate content is online content that is identical […]

Insurance Content Marketing Strategy Guide

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No one wants to read content about insurance, right? Wrong. According to the LSA, 68% of insurance consumers ran a search before scheduling an appointment or starting the buying process. The proof is there in black and white. Your potential customers want you to answer their questions and help solve their problems.  You can do this cost-effectively with […]

What is Evergreen Content? + 10 Evergreen Content Examples

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Over 7.5 million blog posts are published on the web every single day. That’s a monthly total of around 230 million blogs. Now, you won’t be competing against all of these. Different industries, audiences and regions will cut this number down quite significantly. However, to stand out in your niche, you need to fight for […]

Google’s Experience Algorithm Update (March 2024) – What it Means for Content Creation

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Google has released a new update that has deindexed hundreds of websites, targeting AI-generated or ‘spammy’ content. The March 2024 Core Update is good news for content marketers as low-quality content is penalised in favour of original, high-value website copy. It’s improving the quality of search rankings and refining spam policies with the goal of […]

Our ultimate guide to blog writing

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Are you making the most of your site’s blog? Or is blogging often left off your content marketing strategy? You’re missing a trick if you said yes to the latter. And why? Marketers who use blogs generate 67% more leads than those who don’t. Those are crazy results that you NEED to be making the […]

10 Clothing Store Description Examples From Leading Online Fashion Brands

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Valued at $820 billion in 2023, fashion is the world’s leading eCommerce industry. ASOS, boohoo.com and Revolve are among the top ten companies making the most online. While their vast followings and influencer collaborations work around the clock to build brand awareness, compelling content is at the heart of all these brands. In this blog, we are […]

Fashion digital marketing guide 2024 – Strategies, channels & examples

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As of last year, the fashion industry was valued at a whopping $1.7 trillion. And that number is set to only get higher. The money aside, it’s pretty tricky to visualise just how big this industry is. But when 430 million people across the globe work in fashion – that’s more than the entire population of […]

How to Write a Travel Blog Like a Pro – Tips, Structure & Examples  

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Travel blogs are crucial to the marketing funnel for travel agents and leisure brands. In this blog, we dive into how to write a travel blog post, why they’re essential, and share our top travel blog writing tips to help you reach your target audience at each stage of the buying journey. Before a person […]

How to Write An About Us Page – A Complete Guide

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In a previous blog, we revealed our content checklist for new websites and the About page came in at the top as one of the foundations that underpin your site’s credibility and SEO strategy. So, with that in mind, we thought we’d dive in and take a closer look at what makes this page so […]

Ultimate Guide to Content Marketing

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Chapters: What is content marketing, and how does it work? Content marketing should form an integral part of your brand’s marketing strategy. A report by Semrush, one of the leading content marketing Saas platforms, finds that content marketing can deliver five times more leads and a whopping 55% increase in website traffic. Plus, it costs up […]

Our Complete Travel Copywriting Guide – Selling a Destination with Words

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“Live life with no excuses. Travel with no regret.” Oscar Wilde Over 80% of travel planning is done using the Internet. Year-on-year, this number is growing. As an online travel agent or holiday provider, everything you do needs to sell the dream. People want to see the world; they want to make memories. When holidays […]

How does AI Content Generation Work? A Complete Guide

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It’s nearly been a year since ChatGPT entered the conversation, triggering AI to gain a permanent spot at the top of every marketer’s trends-to-watch list. After the release of the Open AI chatbot, other tech giants were quick to join the race with AI products that have the potential to change the game. Google released Bardearlier this year […]

Persuasive Copywriting Techniques to Level Up Your Writing

Copywriters exist to write great copy. And great copy exists to persuade its readers to act. The right words are the difference between successfully convincing a customer to depart with their cash and heading straight back to the search results. Everyone wants to increase their conversion rates and revenue, and persuasive copywriting is key. This […]

100 Fashion Blog Ideas to Inspire Your Fashion Writing Creativity

The success of the modern-day fashion industry relies on popular style trends. And at the centre of these trends are fashion bloggers. Since 2007, when the blogosphere began to skyrocket in size and influence, fashion bloggers have been at the forefront of events at global fashion weeks. They sway creative decisions made by brands and play a […]

What is Personal Branding? Benefits, Challenges and Examples

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Consistent personal branding can change the trajectory of your career completely – not to be dramatic or anything, but I’ve seen it happen. And the key to personal branding that has the power to welcome these big opportunities is the name – it needs to be personal. Now, I’m talking about sharing pictures of your […]

How to Master B2B Copywriting: 10 Inspiring B2B Copywriting Examples

Copywriting exists in many different niches. There are words printed to support individuals, others crafted to persuade potential customers, and then there are the meticulous paragraphs written for the eyes of businesses needing your help. All are wound together by a simple similarity – they are words created with a particular purpose and for a […]

The eBook Potential: How to Write an eBook and Why

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During the pandemic, eBook popularity took a giant leap. Maybe it was because we had more time to discover new things, or perhaps some of us turned lockdown boredom into an eagerness to learn. Either way, in 2020, British publishers saw eBook sales hit an all-time high. And today, even with the first COVID-19-induced lockdown a mere […]

I’m the Social Media Manager at Big Star and this is How I’m Using AI

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I’m going to take you back to one evening in the latter part of last year. Wednesday 30th November 2022, to be exact. The weather was how you’d imagine it to be for the time of year in Devon – cold, grey and wet. And in full seasoned spirit, I was undoubtedly preparing to put up […]

10 types of marketing communication you should probably be using

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We’re not here to sugarcoat things: content marketing can be challenging. With many different types of marketing communication at your disposal, choosing the right track to take is a pretty big decision. And if you don’t know what you’re doing or what each communication offers, it’s easy to get it wrong. Every marketing communication channel […]

5 Must-Know Tips for a killer Digital Marketing Plan

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Digital marketing is a big old word. It’s also a word that’s thrown around a lot in this industry. And with many of its iterations, we seem to be losing the essence of what digital marketing is. By definition, digital marketing refers to a marketing campaign that appears on an electronic device – a phone, computer, […]

How Accurate is AI Copywriting in 2023? Our Thoughts

Since ChatGPT took the internet by storm late last year, AI has been the word on everybody’s lips and has divided the industry. While many marketers have run full force into embracing artificial intelligence’s possibilities, others are cautiously wondering what the fuss is about. And then there are the few who fear the rise of […]

Website Trust Score Explained

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Appearing on the first page of SERPs is a content marketer’s goal. And with only 0.63% of Google searchers clicking on results from the second page, you can’t blame us. Users know that a higher rank means, more often than not, higher quality; if your content offers what it says on the tin, it will […]

Copywriting 101: Back to Basics Copywriting for Beginners

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#Copywriting has over 306 million views on TikTok, and a large majority of the tagged videos dub copywriting as the next big side hustle that is set to make you thousands. With a want to break away from the 9-5, creators on the video-sharing app note that copywriting is an easy way to increase your […]

20 Examples of Marketing Campaigns That Were a Big Hit in 2022

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A good marketing campaign can make or break a brand. Some will get consumers talking for years to come, others will fall flat, and there will be the few that miss the mark entirely, leaving customers wondering, “wtf was that?” Last year we saw it all, including the latter (Balenciaga, I’m looking at you). But […]

How to write the perfect case study

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We, as consumers, turn to our peers before making a purchasing decision. Whether we ask our friends or family if they’ve tried a product we are tempted to buy or look at online reviews to see if a service is worthwhile, what other people say about something is important. 82% of consumers read online reviews […]

How to write a call to action the right way (with examples)

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Your call to action can make or break the success of your content marketing. And really, that’s a no-brainer – how can you expect consistent conversions when you don’t effectively tell potential customers to take action? But despite this, 70% of small business websites lack a call to action, and if you fall into this […]

How to devise the perfect blogging marketing strategy for your brand

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Blogging is a top inbound marketing priority for 55% of content marketers. But creating a blogging strategy that delivers results is easier said than done. Too many people think blogging is an easy thing to do. Yes, a blog can cover pretty much anything you like – but a blog that holds any substance needs […]