Big Star Copywriting

How to Write An About Us Page – A Complete Guide

About us page design and examples - Shows a beach at dusk - How to write an About Us page

In a previous blog, we revealed our content checklist for new websites and the About page came in at the top as one of the foundations that underpin your site’s credibility and SEO strategy. So, with that in mind, we thought we’d dive in and take a closer look at what makes this page so […]

Website Trust Score Explained

Website trust rank - Shows a chain link

Appearing on the first page of SERPs is a content marketer’s goal. And with only 0.63% of Google searchers clicking on results from the second page, you can’t blame us. Users know that a higher rank means, more often than not, higher quality; if your content offers what it says on the tin, it will […]

Grammar in SEO copywriting

Website grammar examples - Shows examples of grammar

Website grammar in SEO copywriting is crucial to making sure your content appeals to both your customers and search engines. Recent updates to how Google analyses content means that you can no longer rely on your copy mentioning your target keyword throughout. Instead, Google wants quality content, with a good user experience and that your […]

17 reasons you need to invest in content marketing in 2023

Content marketing guide - Shows Typewriter close-up

Are you hesitating to invest energy and money into content marketing? Well, consider this: no one ever won a game of Monopoly by cautiously navigating around the board without buying Pall Mall, Park Lane, or a station or two. As a business owner, you may be playing a delicate financial balancing game. But, if you […]

Effective copywriting examples: bring your website to life

Website copywriting examples - Looking up at a skyscraper

There are precise requirements for good SEO copywriting and, in an omnichannel world, the importance of brand consistency across all your platforms is something that must not be overlooked. Well-written and perfectly executed website copy will enable you to capture leads, grab the attention of your target audience, and grow your loyal customer base. But […]

SEO Campaign Steps to Success – SEO Infographic

SEO campaign infographic

No matter the industry, website or goal, the process of any SEO campaign is almost always the same. SEO is an art that has a defined structure and set end goal; and in this post, we’ll share the process with you in detail. Read on for our step-by-step SEO infographic that dives deep into the […]

Website Category Page SEO – Our Complete Guide

Category page SEO guide - Shows woman planning a site structure

Whether it is for your blog, service page or e-commerce store, category pages are essential for boosting your site’s SEO and user experience. A site with clear, user-friendly categories is more likely to rank high in searches and lead to conversions – a win-win for your business. We’ve made it easy for you – keep […]

SEO copywriting – How to optimise your writing for search engines

SEO copywriting - Shows scrabble letters that spell out SEO

When it comes to SEO copywriting, the content that ranks best in search engine results pages (SERPS) is written with an SEO mindset, but it’s not written JUST for Google. It may sound like a subtle distinction, but it’s one that really matters. Google wants you to write quality content that its users trust will […]

How to write screen-reader friendly content

As a business you want to provide an inclusive user experience so that your content is accessible to everyone. This includes people with sensory, cognitive, learning or physical difficulties that use assistive technology like screen readers. There are almost 14 million disabled people in the UK (22% of the population). People use screen readers for other reasons […]

Complete guide to brand monitoring

various apps on a smartphone brand monitoring tools

Let’s start with what is pretty much a given. People are talking about your brand online whether you are monitoring (and listening) to these mentions or not. If your company has a social media presence (and you’d have to dig pretty deep to find a brand without one) you will need to be actively monitoring […]

Ecommerce SEO Checklist (Complete 2020 Guide)

scrolling through products on tablet ecommerce seo checklist

Ecommerce sales in the UK are forecast to account for 24% of total retail – hitting £115.93 billion in 2020. If you sell online, then one of the most important channels you have to reach consumers is search engine traffic. A 2019 study by Backlinko found that moving up 1 spot in the search results […]

How important is content length – what real life data says

This is a question that can freeze search teams and copywriters in the SEO headlights. In truth, the answer is there are no hard and fast rules about content length. There is common ground when it comes to opinion and experience. The consensus is that longer content works the hardest in helping businesses rank higher […]

Product description SEO – How to write for Google AND your customers

Writing product descriptions that accurately represent your products, generate consumer interest, and help raise conversion rates is a difficult task. It involves juggling a number of ideas and honing your writing and editing abilities until you’re comfortable repeatedly writing to a targeted audience and in a specific tone of voice. Here, we take a look […]

Internal Linking For SEO: How to Get it Right

Everyone knows that backlinks are the key to better ranking. (You didn’t know that? Read our article on domain authority and backlink building). And because everyone knows their value, quality backlinks (the only ones that matter) are also damnably hard to achieve. Internal linking, on the other hand, is easy to implement and completely flexible. […]

Insurance Marketing Case Study – Content Marketing for Park Insurance

CASE STUDY Content Marketing for Park Insurance – An insurance copywriting case study Working with an established insurance company has it’s own unique challenges and opportunities. Providing dynamic content marketing to Park Insurance not only meant understanding the difference between gap insurance and no claims protection (plus an array of other insurance products) it also […]

Case Study: SEO Copywriting For minicabit

Case Study: SEO Copywriting

We’re always very interested to know how our work has gone down after the copy has been signed off.  Getting the words right and the tone of voice is one thing, but what about the impact on SEO, sales, and conversions? And to what extent do doubts about working with an agency come into play […]

How to write a better hyperlink

Our SEO copywriter explains how to choose better words to use in your links – both to and on your website – to benefit your readers and your SEO.