Website Trust Score Explained
Appearing on the first page of SERPs is a content marketer’s goal. And with only 0.63% of Google searchers clicking on results from the second page, you can’t blame us. Users know that a higher rank means, more often than not, higher quality; if your content offers what it says on the tin, it will […]
Grammar in SEO copywriting
Website grammar in SEO copywriting is crucial to making sure your content appeals to both your customers and search engines. Recent updates to how Google analyses content means that you can no longer rely on your copy mentioning your target keyword throughout. Instead, Google wants quality content, with a good user experience and that your […]
17 reasons you need to invest in content marketing in 2023
Are you hesitating to invest energy and money into content marketing? Well, consider this: no one ever won a game of Monopoly by cautiously navigating around the board without buying Pall Mall, Park Lane, or a station or two. As a business owner, you may be playing a delicate financial balancing game. But, if you […]
Effective copywriting examples: bring your website to life
There are precise requirements for good SEO copywriting and, in an omnichannel world, the importance of brand consistency across all your platforms is something that must not be overlooked. Well-written and perfectly executed website copy will enable you to capture leads, grab the attention of your target audience, and grow your loyal customer base. But […]
How to Create a Stand-Out Website About Us Page
Last month we revealed our content checklist for new websites and the about page came in at the top as one of the foundations that underpin your site’s credibility and SEO strategy. So this month, we thought we’d dive in and take a closer look at what makes this page so important. We’ll share our […]
SEO Campaign Steps to Success – SEO Infographic
No matter the industry, website or goal, the process of any SEO campaign is almost always the same. SEO is an art that has a defined structure and set end goal; and in this post, we’ll share the process with you in detail. Read on for our step-by-step SEO infographic that dives deep into the […]
20 ways to level up your website copy
Nobody wants a website that doesn’t convert, so why would you cut corners when it comes to writing your website copy? After all, it’s no secret that your website copy can drastically affect your SEO efforts. Add to that brand loyalty and consumer buying decisions, which can be directly influenced by the words on your […]
Website Category Page SEO – Our Complete Guide
Whether it is for your blog, service page or e-commerce store, category pages are essential for boosting your site’s SEO and user experience. A site with clear, user-friendly categories is more likely to rank high in searches and lead to conversions – a win-win for your business. We’ve made it easy for you – keep […]
SEO copywriting – How to optimise your writing for search engines
When it comes to SEO copywriting, the content that ranks best in search engine results pages (SERPS) is written with an SEO mindset, but it’s not written JUST for Google. It may sound like a subtle distinction, but it’s one that really matters. Google wants you to write quality content that its users trust will […]
How to write screen-reader friendly content
As a business you want to provide an inclusive user experience so that your content is accessible to everyone. This includes people with sensory, cognitive, learning or physical difficulties that use assistive technology like screen readers. There are almost 14 million disabled people in the UK (22% of the population). People use screen readers for other […]
Complete guide to brand monitoring
Let’s start with what is pretty much a given. People are talking about your brand online whether you are monitoring (and listening) to these mentions or not. If your company has a social media presence (and you’d have to dig pretty deep to find a brand without one) you will need to be actively monitoring […]
Ecommerce SEO Checklist (Complete 2020 Guide)
Ecommerce sales in the UK are forecast to account for 24% of total retail – hitting £115.93 billion in 2020. If you sell online, then one of the most important channels you have to reach consumers is search engine traffic. A 2019 study by Backlinko found that moving up 1 spot in the search results […]
What Google’s BERT update means for content
We hope you haven’t got Google update fatigue because this is important. Google has made a giant leap in the way it understands the nuance and context of longer search queries with the release of its BERT update in its ranking system. The update means that Google will better understand one in 10 search queries. […]
Blogs and Copyright – What You Need to Know
Blogs and copyright – what you need to know As a blogger there are steps you must take to ensure you are not infringing on the copyright protections of other people’s work. Content that is published online is no different when it comes to copyright protections that those that apply offline. We’ve quickly got on […]
What content should you be writing for your ecommerce business?
In a recent post we discussed three ways that content can help an ecommerce business compete with Amazon. We talked about how unique, valuable content can help you standout by offering customers a differentiated experience. We thought it would be helpful to explore this further and take a look at the types of content that […]
How important is content length – what real life data says
This is a question that can freeze search teams and copywriters in the SEO headlights. In truth, the answer is there are no hard and fast rules about content length. There is common ground when it comes to opinion and experience. The consensus is that longer content works the hardest in helping businesses rank higher […]
E-commerce Website Design for Different Buying Styles
Designing and developing an e-commerce website seems pretty straightforward, doesn’t it? Display the products and prices, provide a shopping cart and payment portals, and you’re done. Or are you? A simple e-commerce site may be easy enough to launch, but will it reach all your buyers at any time? With so many different shopping styles […]
Product description SEO – How to write for Google AND your customers
Writing product descriptions that accurately represent your products, generate consumer interest, and help raise conversion rates is a difficult task. It involves juggling a number of ideas and honing your writing and editing abilities until you’re comfortable repeatedly writing to a targeted audience and in a specific tone of voice. Here, we take a look […]
Internal Linking For SEO: How to Get it Right
Everyone knows that backlinks are the key to better ranking. (You didn’t know that? Read our article on domain authority and backlink building). And because everyone knows their value, quality backlinks (the only ones that matter) are also damnably hard to achieve. Internal linking, on the other hand, is easy to implement and completely flexible. […]
Domain Authority and Backlink Building
Read all the guides about on-page SEO but not seen any changes? Invested time and money in web content that no-one’s reading? Still being beaten in search results by your competitors? Here’s newsflash no.1 about modern SEO: it’s hard. And no.2? Gone are the days when a well-researched, correctly placed keyword could give you the edge […]
Insurance Marketing Case Study – Content Marketing for Park Insurance
Working with an established insurance company has it’s own unique challenges and opportunities. Providing dynamic content marketing to Park Insurance not only meant understanding the difference between gap insurance and no claims protection (plus an array of other insurance products) it also meant understanding the company as a whole and its objectives. For example, Park […]
Zen and The Art Of Niche Marketing: 4 Steps To Success For Your Brand
When most of us are looking for a particular product we’ll most likely end up with one of a few “favourite” options. If we know what we want, Google gives us a few clues and we go with a balance of what we think is the best product, at the best price, from the most […]
The SEO Value Of Syndicated Press Releases
Every company with a mature attitude to marketing wants to receive positive editorial in media publications. You can’t buy that kind of publicity. Although it won’t guarantee you headlines in your target publications, writing and distributing high-quality press releases should be part of your overall strategy if you want to make a start in PR. […]
Case Study: SEO Copywriting For minicabit
We’re always very interested to know how our work has gone down after the copy has been signed off. Getting the words right and the tone of voice is one thing, but what about the impact on SEO, sales, and conversions? And to what extent do doubts about working with an agency come into play […]
How to use blog metrics to measure the success of your posts
In 2016, having a successful blog can be one of the most important things for your business’ online presence. It can establish you as a trusted authority in your field, drive extra traffic to your website, and enable you to connect with your customers on another level. But just how do you measure the success of your blog?
How to write a better hyperlink
Our SEO copywriter explains how to choose better words to use in your links – both to and on your website – to benefit your readers and your SEO.
