Email copywriting

The right email copywriting can ensure your emails cut through inbox clutter, engage your customers and ultimately drive sales. Email marketing is still a powerful and effective way to reach your customers. Whatever your aim, we’ve got the subject lines and content to achieve it.

We know how to tailor our writing for sales-funnel techniques using email as a primary channel. We can also take a softer approach, writing engaging, valuable newsletter content to enhance loyalty and build market share. Whether you're just embarking on email marketing or want to improve the results of your existing strategy, we'll start wherever you are.

To find out more about our email copywriting service, fill in the form or give us a call on 01803 865025

What’s The Perfect Product Description Length?

31st July 2020 • Derryck Strachan

“The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.” – Seth Godin Product descriptions are the cornerstone of your ecommerce store. Done well, they can increase sales, improve your organic traffic and even reduce return rates. But what exactly does a … Read More

How Can I Tell If I Need More Content On My Site?

20th July 2020 • Derryck Strachan

“Great content is the best sales tool in the world.” – Marcus Sheridan Industry gurus are constantly waxing lyrical about the importance of content. It’s the king (Bill Gates). It’s the kingdom (Lee Odden). It’s the lifeblood of your marketing strategy (Neil Patel). If you own a website, you already know all this. But are … Read More

Brand Tone of Voice (and why consistency is everything)

26th June 2020 • Derryck Strachan

“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs You already know that your brand needs a strong tone of voice in order to stand out. This voice should be one which distinctively ‘sounds like’ your company – and you alone. It should also constantly reinforce your unique selling propositions … Read More

Don’t Need a Website? Read This.

25th June 2020 • Derryck Strachan

A 2019 survey by UENI found that 75% of UK small businesses did not have their own website. If this is you, read on. Businesses cite many reasons for not getting online. Here are five we hear most frequently (and why you need to re-think them): 1. “We already have more leads than we can … Read More

6 Point Checklist For Getting Your Business Online – Fast

25th June 2020 • Derryck Strachan

“The greatest danger in times of turbulence is not the turbulence — it is to act with yesterday’s logic.” Peter Drucker As COVID-19 storms through 2020, hurling our habits and treasured systems against the wall, we all know we have to change to survive. From the domestic adaptations needed to successfully work from home, to … Read More

7 ways to make your content investment go further

29th May 2020 • Derryck Strachan

“Content Marketing is all the Marketing that’s left.” Seth Godin If you want your online business to succeed, you have to invest in content marketing. But, with uncertain times ahead and online competition becoming ever steeper, you need to squeeze every last drop out of your content investment. We’ll show you how. Repost your content … Read More

Email copywriting

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