Music Copywriter to Rock Your Brand

An experienced music copywriter and search marketer, Big Star Copywriting helps musical instrument retailers, music venues and artists achieve better results with their search and content marketing.

Taking away the pain and hassle of having to create regular high-quality content - we manage the whole process. We're industry savvy, with a strong background in music copywriting and promotion. And in case you were wondering, yes, we took our name from the legendary 70s band.

To find out more about our music copywriting service, fill in the form or give us a call on 01803 865025

Our MD, Derryck, worked as a staff music writer and PR for WEA/Warners, Virgin and Polydor for artists as diverse as the Flaming Lips, Culture Club, Iggy Pop and Madness. As a journalist, he then wrote for Tower Records, BBC.co.uk, Amazon, Rough Guides and Time Life. As a music copywriter and editorial consultant, he's also written on music projects for Heineken, World Circuit and Frukt.

Over the last decade, we’ve worked as a music copywriter with leading brands in musical instrument retail, live entertainment and music industry logistics including Bonners Music, Komedia and Gigantic. Within our copywriting team, we have creative people with music e-commerce, live performing and recording experience. Our passion for music is unquestionable and our ability to create content that converts has been proven time and again.

We can help your music business with...

Regular blogs that answer the questions your customers are searching for
Scheduled, managed and optimised social media channels
Product descriptions in high volume for large online retailers
Music content marketing that improves SEO, increases traffic and drives conversions
SEO product descriptions that increase search traffic and conversions
Engaging, shareable articles that build communities and drive traffic
Powerful stories for your brand, band, product or service
Social channels planned, scheduled and managed
Google Shopping or Adwords campaigns optimised for success
Content-led music and entertainment marketing plans for artist, venue, product or service campaigns
Targeted outreach through online PR, guest blogging and link building
Email campaigns broadcast at the right times, to the right people
Website content optimised and published for you

Don’t flout these 5 fundamental rules when it comes to PPC ad copy

25th January 2021 • Derryck Strachan

“How can I say everything I need in such a short space?” This is a question that every rookie pay-per-click ad copywriter asks themselves. It can feel a bit like being a chef cooking for a banquet on a camping stove in a cupboard. It’s a tight squeeze. You’ve only got a few ingredients to … Read More

Learn from these 5 mistakes before you start email marketing

18th January 2021 • Derryck Strachan

Your inbox competition is fierce. As the world goes online, the maths are simple. More businesses are simply sending more emails to keep their businesses front of mind and their subscribers engaged. Email marketing is still your most solid bridge to your customers. But it can quickly become your weakest link if nobody is reading … Read More

SEO audit tools – a guide to the best

24th December 2020 • Derryck Strachan

If SEO is part of your content strategy, and we guess it is because you are reading this post, then you’ll need to run regular health checks to make sure your site is optimised. Every content marketer ought to know that an optimised website is crucial attracting high quality organic traffic and providing a great … Read More

How to create a buyer persona

15th December 2020 • Kes Cross

Are you worried that you’re not getting the right content in front of the right people at the right moment in their buyer journey? To achieve your content marketing goals you need to be able to use personas to target specific buyer types with tailored content. Enter: the Buyer Persona.

9 ways to INSTANTLY improve any written business communication

30th October 2020 • Derryck Strachan

Whatever sector you’re in and whatever role you play in your company, accurate, effective and compelling written communications are a crucial factor in success. It might be a press release, a new product launch presentation, training materials for sales staff, product descriptions or any customer-facing copy – whatever you’re writing, good copy has the power … Read More

3 reasons you need to stop avoiding customer personas

28th October 2020 • Kes Cross

Know your customer. This is the first rule of content marketing. It’s a rule that most brands don’t follow. But the reasons businesses avoid developing customer personas are not borne out of an individualist streak to break the rules. It’s usually just down to a lack of know-how or the time to invest in working … Read More

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Music copywriters who live music.

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