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Big Star Content Marketing Service

Our comprehensive digital content marketing service gives you everything you need for better search results, more traffic, better conversion rate and more sales. From SEO strategy and content creation to content management, scheduling and delivery, it’s a highly specialised service based on targeted content and a unique understanding of your organisation and its content needs.

We’ve designed our service to give content managers, CMOs, in-house SEO teams and other marketing professionals exactly what you need: a dedicated partner who can help you realise your online goals.

You get an integrated agency that is part of your team: we’re available, we stay in touch and we’re here to make your life easier.

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We’re at your side with advice, direction and input on everything from content ideas to project management, new SEO opportunities or the best CTA to maximise your conversion rate. We build successful long-term relationships that add real value to you and your organisation. It’s bespoke, hands-on, and personal: a “done for you” service run by humans for humans.

Our content is always specialised and targeted

Highly specialised, targeted content based on a comprehensive understanding of your business audience.

An utterly unique content marketing agency

We learn about your products, your values, your services and your customers before starting any content marketing project.

A wealth of content marketing experience

Over the years, we have worked with clients of all sizes and across every industry, from big travel brands to SaaS start-ups, insurance giants to fast-growing agencies.

What is content marketing?

Content marketing is a marketing strategy that emphasises the creation and distribution of digital content to attract a specific audience. This content must be valuable, relevant and aligned with your organisation’s brand and messaging. All our content is goal-driven and written to your brand guidelines – and if you don’t have those in place, we can create them with you.

Unlike traditional advertising – which aims to directly promote and sell a product or service – content marketing is concerned with building brand awareness, establishing trust and developing relationships.

Our approach includes SEO as a vital component because building awareness (as well as eliciting direct business) through search is now mission-critical for most businesses.

Content + SEO is a powerful combination – we add to those CRO, funnel creation, email, and social media as needed so you amplify your reach and capture as much of the traffic you generate as possible.

Achieving these goals will ultimately drive an increase in sales; we make sure that our content marketing strategies emphasise goal-driven content – whether that’s an eBook lead magnet or top-of-funnel articles that bring you to a broader, interested audience that was previously unaware of you.

With the advent of digital marketing, customer expectations and the relationships they develop with brands have undergone a fundamental shift. Content marketing is both a driving force behind this transformation and a response to it – Big Star Copywriting is helping both B2B and B2C brands extend their reach and capitalise on the opportunities it affords.

Punchy, powerful and purposeful

Content marketing from Big Star Copywriting is punchy, powerful and purposeful. Because we always make sure the content we write and the strategies we employ are valuable, relevant and consistent with your brand’s voice. We research the best keywords, the best topics and the best calls to action – everything unified by evidence-based analytics and reporting. 

In other words, we never forget what content marketing is and what it’s trying to achieve.

Why work with a digital content marketing agency?

You are experts in your chosen field. You know what your customers want. You know how your products or services work and why they are superior to the competition. You understand the critical industry dynamics at play.

But you don’t necessarily know how to communicate any of those things – or what the current best practice for strategy on SEO or content amplification is.

We do.

We take your expertise and communicate it to your customers in a clear, concise and engaging manner. We make sure people understand you, engage with you, and – most importantly – buy from you.

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Content marketing service - Shows an audience at an event

A personal, responsive content marketing service built for you

Content Managers often struggle to find reliable freelance writers who hit the right tone each time they submit a document. CMOs regularly don’t have enough time to monitor and oversee content production or even originate strategies that maximise impact from your budget.

Time and headspace are huge issues in the marketing space. So we make it easy for you with straightforward reporting, clear communication and an emphasis on reliability and consistency.

You need a trustworthy team to help with SEO, content strategy, social media posting and brand positioning. You need to know your budget is being applied in the most effective way possible – and you need an agency that will support you in reporting to C-level, with a clear focus on your KPIs.

Big Star is a boutique digital content marketing agency that packs a heavyweight punch. Our size ensures you benefit from a more personal touch and a more personalised approach. We know and trust every one of our writers can deliver the goods – and once we assign your writer, they’re working on your project permanently – and you can discuss your work in detail directly with them if you wish to.

That said, we also have diligent and proactive editors and project managers to answer your questions and keep you informed throughout the project’s scope and beyond. They will find the writer or writers best suited to your project and ensure work is briefed promptly, proofed thoroughly and revised quickly if amends are needed.

Content marketing service key features

Content strategy

We'll work with you to develop a practical content strategy that aligns with your marketing goals and delivers measurable results.

Professional content production

Each of our writers are online copywriting experts with experience across a wide range of industries.

SEO strategy

SEO is a vital component of our approach. We cover all aspects of SEO, from keyword research to technical fixes.

Social media promotion

Social channels are an essential part of any content marketing campaign. We'll help you with social content strategy & posting.

Email promotion

We can help you with your email marketing strategy or manage your entire CRM campaign.

Audience funnel analysis

We'll take steps to understand your audience so we can deliver relevant, conversion-led content at every stage of the funnel.

What our clients say

“We were looking for a comprehensive alternative to our in-house content creation. We needed to outsource to an agency who could take care of the details and coordinate things while also maintaining our high standards for consistency and brand tone of voice, just as we do for all our in-house content”
Liz Wootton
Content Manager - One Fine Stay
“Derryck was fantastic from start to finish. He was professional and accommodating the moment he picked up my email and I instantly felt confident that he understood the brief on a fundamental level. He and the whole team at Big Star turned the large project around well before the deadline, to a high standard and for a great price. I would not hesitate to recommend or use again. Thank you guys!"
Luke Sutton
Marketing Manager - Arun Estates
"Over the past two years, Big Star have helped us deliver a large number of projects for the likes of Qatar Airways and Hertz. Based on the timely and professional manner Derryck and his team have operated in those past two years, I would gladly recommend them to any current or future client of ours."
Andrew Tonks
RBBi

Our content is always specialised and targeted

Unlike other content marketing services, we prioritise highly specialised, targeted content based on a comprehensive understanding of your business audience.

We have writers who are specialists in a wide variety of industries. But we don’t presume or pretend they know everything about your niche. We get them to talk to your team and develop their insight into your organisation. We want your experts to speak to ours so we have the best possible chance of creating the content you need.

And that learning process never stops. Because once we’ve assigned you a writer, they will stay with you for the duration of the project and as long as you need them. Our writers build strong relationships with brands based on a unique viewpoint acquired over days, weeks and months of working together.

They see your business through the prism of content marketing, developing insights into your company, customers, products and industry. In many ways, we want our writers to become an extension of your team.

But it’s not just about the writers. You will work with the same SEO team who will work with you to build a practical strategy that aligns with your marketing goals and delivers measurable results.

Big Star’s experience

Over the years, we have worked with clients of all sizes and across every industry, from big travel brands to SaaS start-ups, insurance giants to fast-growing agencies. Content marketing is relevant to all types of business. It is the new paradigm. It is how all organisations, from small sole traders to multinational megastars, engage with customers.

We have helped Omda healthcare technology with content and SEO to support it through rebranding and positioning itself for the next phase of its growth, working on everything from customer case studies and press releases to product pages and thought leadership pieces.

We enabled the Digital Experience Platform, Ibexa, to establish its authority within the B2B e-commerce sphere by delivering a targeted SEO content marketing campaign, including Google Ads management. Our writer sat in on briefings with product managers and interviewed Ibexa’s tech experts, ensuring they could translate technical topics into strategic content.

We provide SEO and content marketing services to hygiene and product protection specialists, Polygiene, working in collaboration with their in-house marketing teams and providing content for their various international teams’ newsletters, press releases, case studies, product pages and blogs.

We support the international office supplies company Avansas, with monthly product descriptions, category pages and blogs, unified with an extensive SEO campaign that includes keyword and topic research, on-pages optimisation, technical SEO, reporting and analysis.

And that’s just a small sample of the SEO and content marketing work Big Star has been involved in recently.

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A progressive content marketing service

At Big Star Copywriting, we offer a responsive and personal content marketing service. Our team of writers and SEO experts are highly experienced. We know what it takes to create content and an SEO strategy that works for our customers.

But we also know what questions to ask.

How to learn about your products, your values, your services and your customers.

How to build the expertise required to deliver thoughtful, unique, high-quality content that reflects your business’ strengths and position within the industry.

We know the most effective content comes from working closely with our clients to produce copy that engages your customers, speaks with your voice and truly stands out.

Big Star Copywriting isn’t your run-of-the-mill content marketing agency. We don’t settle for anything less than the best.

Drop us a line and find out how we can help your business.

Get in touch

Ready to get measurable content marketing results? Fill in the form or give us a call on 01803 865025 to find out more.

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Email us: [email protected]

Phone : 01803 865025

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