Infographics are a powerful way to quickly engage with your target audience. Here we take a look at why they should be a part of your content marketing.
There may once have been a distinction between ‘SEO copywriting’ and other types of copywriting for the web, but in 2015, all online content should be SEO optimised. Conversely, content that is created for SEO purposes should not merely exist for the purposes of wooing the search engines – that simply won’t work.
All successful websites have a precisely defined content marketing strategy. Without one, you could spend considerable amounts of time and/or money on content without achieving much in the way of results or ROI. We regularly help businesses across a variety of sectors to crystallise and solidify a content marketing strategy that will work for them, and here we’d like to present you with five things to consider when formulating your content marketing strategy.
We’ve been looking at duplicate content a lot recently, and while it’s important that you yourself don’t use content that has been published elsewhere on the web, it’s also essential to ensure that other people aren’t using your content which you have spent time/ money creating. This week we’re looking at online plagiarism and what you can do to counteract it.
There’s no denying the fact that there’s a lot of content on the web, and inevitably at least some of it is going to be similar to content elsewhere. But there’s a world of difference between similar content and duplicate content. In this special post we examine what duplicate content is, why it’s bad for your online marketing strategy, and focus in on a host of related issues that can come into play.
For many businesses, the success of their online efforts is closely tied to the success of their content marketing strategy. As a copywriting agency this is something that we have a substantial amount of experience in, so we wanted to share with you these five quick steps that you can take to achieve content marketing excellence.
What does great e-commerce content look like?
Sources of inspiration: Where to find original ideas for your online content If you’re going to keep people (and the search engines) interested in your website then you need to create a constant flow of content. But it can’t just be any old content, and the following types may do you more harm than good: … Read More
Fashion copywriting: What makes a product description ‘sizzle’?
Find out why outsourcing your product descriptions to an expert product copywriter might be your smartest move yet.
Copywriting agencies can help online travel firms with essential content production
Five questions a copywriting agency might ask to help you find your brand DNA
Online marketing is an interaction between you and your prospective customer. If you were feeling poetic you might call it a dance, but it’s really more like a conversation between a tradesman and a homeowner.
As a person, people recognise you not just by the way you look and dress, but by the way you speak. For a company, it’s no different. That’s where a brand copywriter can help.
A good web copywriter can find what makes your company special. Finding your USP and your brand story makes your content stand out online.
Successful content marketing relies on constant monitoring and adjustment. Here are 10 useful things that Google Analytics can tell you about your content.
If you’re not writing blog content that your readers love then you’re wasting your time. Use these copywriting tips to write exceptional content.
Big Star Copywriting pick our 10 favourite copywriting books – the perfect starting point for content creators and marketeers everywhere.
You create website content for two reasons. To increase your visibility in search. To capture the attention of your human audience and persuade them of the value of your products or services. Readability comes into play when considering both factors and can make a huge difference if you want to convert your website traffic into … Read More
Why it pays to use a professional web copywriter if you want to communicate effectively online.
Telling your story is difficult – here are some tips on how to write an about us page that really gets your audience to listen to you.
Content marketing in 2014 isn’t about ‘tricks’ or overloading pages with keywords, it’s about providing people with information they can use and building solid reputations and relationships through trust.
Have you ever read copywriting like this before? We are an innovative world-class leader in service solutions Yep. Bet you have. In fact, you’ve probably seen this text on anything from banks to grocers. The words themselves are so overused that they have lost any meaning. But they are out there, creeping into your subconscious … Read More
As a web copywriter, you might struggle sometimes to get motivated to start your projects. Kes gives her tips on how to get motivated.
Maybe you’re looking out for competitors who are a little lazy with their website copywriting. Or maybe you just have a niggling feeling that there is something not quite right with the copy on a website you’re looking at. Here are 4 sure-fire ways to spot lazy website copywriting to look out for. 1. The copy … Read More