How to conduct a copywriting audit for your website
You’ve got a good website, your design is clean, and easy to navigate. Yet, you’re not getting much website traffic and, when you do, it’s not leading to the sales you want. It’s time to conduct a copywriting audit for your website and get it working for your business. Your website is the equivalent shop […]
17 reasons you need to invest in content marketing
Are you hesitating to invest energy and money into content marketing? Well, consider this: no one ever won a game of Monopoly by cautiously navigating around the board without buying Pall Mall, Park Lane, or a station or two. As a business owner, you may be playing a delicate financial balancing game. But, if you […]
How to find a copywriter for your business
Investing in your content marketing should be a priority for 2022. And why? It offers an impressive ROI with up to 6x more website conversions, it is crucial for a solid sales funnel, and when done right, it’s virtually guaranteed to improve your search ranking. For 14 more reasons why read this blog. But now […]
Empathy matters in copywriting – here’s how to show it
Do you know how to use empathy in your copywriting and marketing? Find out why empathy works and how to use it to help your prospects oyour brand.
Effective copywriting examples: bring your website to life
There are precise requirements for good SEO copywriting and, in an omnichannel world, the importance of brand consistency across all your platforms is something that must not be overlooked. Well-written and perfectly executed website copy will enable you to capture leads, grab the attention of your target audience, and grow your loyal customer base. But […]
How to write an executive summary
Struggling to find the words for your executive summary? Don’t sweat – it can be one of the hardest parts of any business document to get right. We’ve got it covered – here is our detailed guide on how to write an executive summary. But first, what is an executive summary? HubSpot defines an executive […]
How to write a blog post quickly and effectively
Are you making the most of your site’s blog? Or is blogging often left off your content marketing strategy? You’re missing a trick if you said yes to the latter. And why? Marketers who use blogs generate 67% more leads than those who don’t. Those are crazy results that you NEED to be making the […]
SEO Campaign Steps to Success – SEO Infographic
No matter the industry, website or goal, the process of any SEO campaign is almost always the same. SEO is an art that has a defined structure and set end goal; and in this post, we’ll share the process with you in detail. Read on for our step-by-step SEO infographic that dives deep into the […]
What is website meta data? Everything you need to know
If you’ve read any of our blog posts concerning SEO or website copywriting, you’ll have probably stumbled across the term ‘website meta data’ before. If you work in any aspect of digital marketing, you probably already know that it’s a vital component of any SEO strategy – but what exactly is meta data when it […]
How to perform a website content audit
Your website content is everything. From forming first impressions of your business to influencing your existing customers’ buying decisions, your website content has the power to turn passing traffic to loyal customers who are invested in your brand. But your website content needs to be updated and maintained regularly to achieve your content marketing goals […]
Writing copy for new websites – Our content checklist
Your website is your storefront for the world and one of the best sales tools your company can use. First impressions are everything. You need to be sure your site creates the right impact on the potential customer. As well as an attractive and user-friendly design and layout, writing compelling website copy is integral to […]
Why brand storytelling is important
Can you think of a brand you absolutely love? For me, Innocent immediately comes to mind. Even though they’re now a mature brand with a well-established presence, I still find myself talking about them, celebrating their marketing wins and investing myself into their mission like I have personal shares in the company. They’ve become a […]
Website Category Page SEO – Our Complete Guide
Whether it is for your blog, service page or e-commerce store, category pages are essential for boosting your site’s SEO and user experience. A site with clear, user-friendly categories is more likely to rank high in searches and lead to conversions – a win-win for your business. We’ve made it easy for you – keep […]
The benefits of hiring a native English copywriter when English isn’t your first language
What do we mean by native English copywriter? According to Stack Exchange, by definition, ‘a native speaker of English is someone who has learned and used English from early childhood. It does not necessarily mean that it is the speaker’s only language, but it means it is and has been the primary means of concept […]
Our top tips for writing Amazon product descriptions that sell
With over 500 million products in stock and 4000 products sold every minute, Amazon is the largest online retailer on the planet. But with only 30% of shoppers reaching page two of search results, getting your products in those high-ranking spots is a fierce competition. Unfortunately, there are no shortcuts to hitting the top of […]
How to write a business report
“You can’t make decisions based on fear and the possibility of what might happen” – Michelle Obama An objective, well-researched business report will help you make data-driven decisions that make you less vulnerable to things going wrong. With the right brief, research and data at their fingertips, a good copywriter will present the authority of […]
Our top 10 tips for effective B2B copywriting – How to write for a B2B brand
“We’re great and here are the reasons why”. Buyers will quickly switch off to suppliers that just want to talk about themselves. They want you show them how your solution solves their problems. The halcyon days of the B2B sales rep on the road have long gone. Buyers are online and they have control of […]
SEO copywriting – How to optimise your writing for search engines
When it comes to SEO copywriting, the content that ranks best in search engine results pages (SERPS) is written with an SEO mindset, but it’s not written JUST for Google. It may sound like a subtle distinction, but it’s one that really matters. Google wants you to write quality content that its users trust will […]
Product description examples – How to write perfect eCommerce copy
“People don’t buy features, they buy benefits. Your copy needs to get across three things: what the product does, how it is used and why people should buy it.” The world has gone online. You know the narrative about the past year. We have all lived through it. And we have all ramped up our […]
How to Write Product Descriptions
“Create your own product description that’s original, longer, and richer than Amazon and you stand a chance of outperforming them on a search results page for the same product.” Up to 99 per cent of marketers agree that quality product content is essential for eCommerce success. Yet, product descriptions are still overlooked and not optimised to their […]
9 ways to INSTANTLY improve any written business communication
Whatever sector you’re in and whatever role you play in your company, accurate, effective and compelling written communications are a crucial factor in success. It might be a press release, a new product launch presentation, training materials for sales staff, product descriptions or any customer-facing copy – whatever you’re writing, good copy has the power […]
How to write effective eCommerce newsletters
You’ve worked hard to build your email subscriber list. You’ve probably invested in marketing automation software. But are you worried that you’re wasting time sending newsletters because you’re not seeing the results you hoped you would? Does that sound like you? You and your team are busy running your online shop, fulfilling orders and supporting […]
How to request a guest post
As a website owner, you’ll know that you need written content. And lots of it. Because a website without the right words is just a silent movie. Don’t get us wrong. We’re big fans of the old black and whites. But we’re doing the day job here. Words are our thing. It’s the words on […]
Should I accept guest blog posts on my site?
This question is one of the hardy perennials in the content marketing herbaceous border. This year is no different. Marketers, SEO ninjas and blog copywriters are always digging deep to find answers on the best inbound marketing strategies. And when it comes to whether you should still accept guest posts on your site, the answer […]
Food & Drink Content Marketing – 4 Essentials For Success
“Tell me what you eat, and I will tell you who you are” Jean Anthelme Brillat-Savarin I’m into food and drink. It’s no secret. I spend most of my time thinking what I’m going to have for my next meal. I’ve got a side hustle running a hipster catering company called More Gravy, I ran […]
What’s The Perfect Product Description Length?
Product descriptions are the cornerstone of your ecommerce store. Done well, they can increase sales, improve your organic traffic and even reduce return rates. But what exactly does a great product description look like? At Big Star, we’ve created product descriptions for some of the biggest names in retail over the past 15 years. We’ve […]
How To Report SEO Results to Your CEO
SEO is a long-term marketing strategy with literally hundreds of actions required to make it a success. But how do you distil this into a report that matters to your CEO? As a marketer, you may well be fonder of graphs than most, and capable of immersing yourself happily in reporting dashboards for hours at […]
How Often Should You Be Emailing Your Newsletter List?
Despite the meteoric rise of its cooler siblings, email marketing is going nowhere, and continues to provide businesses with a significantly higher ROI than any other marketing channel (Campaignmonitor). With email, possibly more than any other marketing channel, the devil is in the detail. And timing is the most important detail of all. Here, we […]
Jamie Oliver’s brand story deconstructed
Jamie Oliver’s cookbook 5 Ingredients has recently made it onto the shortlist of titles for the British Book Awards. The self-styled cheeky chirpy Essex lad has secured his seat at the publishing top table alongside authors including JK Rowling and Philip Pullman. But his stellar performance in publishing is literally just one chapter in the […]
How to create irresistible fashion copywriting (that sells)
In a world where consumers have virtually unlimited choice regarding what clothes they buy and where they get them from, to have a successful online fashion retail business you need to ensure that everything you do is exceptional. Your clothes, exceptional. Your deals, exceptional. But you also need people to know how exceptional your offering is. That means utilising fashion copywriting which is irresistible.
How to write screen-reader friendly content
As a business you want to provide an inclusive user experience so that your content is accessible to everyone. This includes people with sensory, cognitive, learning or physical difficulties that use assistive technology like screen readers. There are almost 14 million disabled people in the UK (22% of the population). People use screen readers for other reasons […]
Content Marketing Analytics – What To Measure
What’s the return on your content marketing efforts? Is your strategy delivering the results you’re looking for? Is your content relevant and valuable? If you’re a B2C brand and stumped for answers, you’re not alone. 41% of B2C marketers cited the inability to measure content performance as a significant challenge, according to Content Marketing Institute. […]