Content is everywhere. Stats scream out from across our feeds, telling us variously that the Gen Z engage with 10 hours of online content a day and that having a content marketing strategy can increase traffic by 142%. As a marketer, you know that sharing content on social media is an essential part of your … Read More
How important is your business domain name? The short answer is “very”. When you come to choose a domain name for your ecommerce business you need to consider three main areas: It’s the first thing any visitor to your site is going to see. Ideally it should be memorable and eye-catching. It should be something … Read More
In the world of the printed word, copyright is well established and quite clearly defined – copyright is automatically assigned to the creator of a piece of work, unless they have signed that copyright over to another party. Any unlicensed and unauthorised use of that work is considered an infringement of copyright and the original … Read More
In the spirit of effective content curation, we’ve trawled the net to bring you our list of the best resources out there to help you curate content more effectively. What is content curation? First, do you understand the differences between content creation and curation? If not, here’s a great intro from Hootsuite. Pulling together content … Read More
If your content marketing strategy isn’t going exactly to plan, you may be looking at ways to improve your content’s performance. Here, we take a look at what steps you can take to ensure that your strategy has the desired impact. Make sure you’re measuring the right things An effective content marketing strategy will make … Read More
When content marketing is done well, it can have wondrous effects on both your sales figures and brand reach. However, it’s not the easiest of marketing techniques to get right. If you’re struggling to improve your content marketing results, here are our top 9 tips to help you do so. Ensure it is goal orientated … Read More
Business to business (B2B) content marketing typically requires a different approach from business to customer (B2C) content marketing. However, you don’t need to change everything about the way you create, publish, distribute, and share your content to appeal to business clients. Here, we take a look at a few of the ways you can make … Read More
Product descriptions are notoriously difficult to get right. As every single business that operates an online shop has to write them, it’s increasingly difficult to sound unique, exciting and original. In some cases, this competition has pushed companies to create incredibly innovative, creative, wacky, and funny product descriptions. In others, it has resulted in companies … Read More
Travel is a highly competitive digital space and as it becomes easier and easier to book a holiday online, travel companies need to find new ways to maximise their online presence. According to Hubspot, 53% of marketers say that blogging is their top content marketing priority, and it’s not hard to see why. Blogging benefits … Read More
Writing product descriptions that accurately represent your products, generate consumer interest, and help raise conversion rates is a difficult task. It involves juggling a number of ideas and honing your writing and editing abilities until you’re comfortable repeatedly writing to a targeted audience and in a specific tone of voice. Here, we take a look … Read More
Recently we blogged about duplicate content and why it’s bad for your website and your content marketing strategy. So, assuming that duplicate content is something that you want to avoid, how do you go about identifying it? Here we look at some of the best duplicate content checkers available.
Everyone knows that backlinks are the key to better ranking. (You didn’t know that? Read our article on domain authority and backlink building). And because everyone knows their value, quality backlinks (the only ones that matter) are also damnably hard to achieve. Internal linking, on the other hand, is easy to implement, completely flexible and … Read More
When considering what makes a quality domain, search engines takes multiple ‘trust indicators’ into account. The result is a ‘TrustRank’ score which helps Google et al decide, amongst other factors, how to rank your site. If you’ve received one of Big Star’s free content marketing audits, you’ll have received a score based on the ‘MozTrust’ … Read More
Read all the guides about on-page SEO but not seen any changes? Invested time and money in web content that no-one’s reading? Still being beaten in search results by your competitors? Here’s newsflash no.1 about modern SEO: it’s hard. And no.2? Gone are the days when a well-researched, correctly placed keyword could give you the edge … Read More
OK, so insurance isn’t sexy. For most people trawling through comparison sites or hanging on the telephone for a quote on your policy is about the last thing you want to be doing with your precious time. But, is it essential for the protection of our homes, cars, businesses and more? The answer is a … Read More
Writing case studies can prove to be an absolutely invaluable resource for your business. Case studies are a great form of inbound marketing, and a well written case study can prove it’s worth several times over. Case studies go beyond a simple client testimonial, and show real-life examples of how you helped improve your clients’ … Read More
In copywriting and in life there are a variety of tried and tested techniques we all use when we wish to convince or compel an audience.
Even though recent EU legislation has aimed to keep the power of larger brands like Expedia and Booking.com in check, the smaller companies are still struggling to compete on a level playing field. In fact, the legislation, according to Skift.com hasn’t really made any difference. So, how can the smaller brands compete? And is the digital … Read More
Before we get to the content marketing fails, let’s look at the big picture. Typically, inbound marketing costs around 61% less per acquisition than traditional outbound marketing and advertising methods such as cold calling and direct mail advertising. That’s a big difference. Weirdly, although content marketing can work out cheaper than more traditional methods only around 9% of … Read More
Humans are a natural storytellers. Here’s how to get your juices flowing – in no time you’ll have developed a whole stack of stories about your company!
Blogging provides the fashion industry with the perfect medium with which to communicate with consumers. It provides labels and retailers with the chance to talk about the current trends and get valuable feedback. An independent fashion blog writer can also increase a product’s virality and get conversations started on new lines. The fashion industry has been slow … Read More
Leading car park brand NCP came to us looking for help with: SEO copywriting Events and attractions landing pages Geolocation pages They wanted to enhance their user experience and also get better results with their SEO. How did it go? After delivering the copy for this project a few months ago, we decided to go … Read More
Let’s face it – insurance isn’t always seen as the most exciting of industries, but that doesn’t mean insurance content can’t be engaging and highly relevant to people’s lives. As a sector, you might think there’s not a lot that distinguishes one brand from another (especially on the comparison sites). But research indicates that it’s the … Read More
A strong digital presence across all channels encourages communication, drives up responses and boosts sales. A study by Sagence reported that customers who engage with brands across all channels spend 4% more than those that don’t. A large part of this approach is down to publishing content with consistency and regularity – so that you … Read More
As a professional writer, it’s easy to feel daunted by writing content marketing blog posts – especially when you have a lot to do. Even if you are given a specific brief, you might still have questions in your mind, such as “will anyone really care about this blog?” or “how am I going to … Read More
