Five questions a copywriting agency might ask to help you find your brand DNA
Online marketing is an interaction between you and your prospective customer. If you were feeling poetic you might call it a dance, but it’s really more like a conversation between a tradesman and a homeowner.
As a person, people recognise you not just by the way you look and dress, but by the way you speak. For a company, it’s no different. That’s where a brand copywriter can help.
A good web copywriter can find what makes your company special. Finding your USP and your brand story makes your content stand out online.
Successful content marketing relies on constant monitoring and adjustment. Here are 10 useful things that Google Analytics can tell you about your content.
If you’re not writing blog content that your readers love then you’re wasting your time. Use these copywriting tips to write exceptional content.
Big Star Copywriting pick our 10 favourite copywriting books – the perfect starting point for content creators and marketeers everywhere.
You create website content for two reasons. To increase your visibility in search. To capture the attention of your human audience and persuade them of the value of your products or services. Readability comes into play when considering both factors and can make a huge difference if you want to convert your website traffic into … Read More
Why it pays to use a professional web copywriter if you want to communicate effectively online.
Telling your story is difficult – here are some tips on how to write an about us page that really gets your audience to listen to you.
Content marketing in 2014 isn’t about ‘tricks’ or overloading pages with keywords, it’s about providing people with information they can use and building solid reputations and relationships through trust.
Have you ever read copywriting like this before? We are an innovative world-class leader in service solutions Yep. Bet you have. In fact, you’ve probably seen this text on anything from banks to grocers. The words themselves are so overused that they have lost any meaning. But they are out there, creeping into your subconscious … Read More
As a web copywriter, you might struggle sometimes to get motivated to start your projects. Kes gives her tips on how to get motivated.
Maybe you’re looking out for competitors who are a little lazy with their website copywriting. Or maybe you just have a niggling feeling that there is something not quite right with the copy on a website you’re looking at. Here are 4 sure-fire ways to spot lazy website copywriting to look out for. 1. The copy … Read More
The first step in understanding what you get out of copy is to assign a value to it. How much would you pay someone to read the page and do exactly what you asked them to do?
Any copywriter is happy to jump in at the last minute to write new copy but much better utilised when we join the process right from the beginning.
In the mad world of content curation, marketing and copywriting, it’s a good day when you get ideas for your next piece of content for little. Let today, then, be a good day for you because where you get some content from might just get a little easier. I’m talking about content curation. Content curation … Read More
Journalists understand how to create engaging content that is shareable and builds a relationship with readers in ways that copywriters can learn from.
You’ve likely heard about (or read) a certain book that explains why some people are so successful at networking and gaining those all-important connections. Whatever your thoughts on the content, to me the advice in that seminal resource boils down to one simple truth that all people working with copywriting must heed in their work: … Read More
If there is one thing that unites modern marketers it is the need for content sources. This need is so vast, that companies are sinking an ever-larger share of the marketing budget into creating content. Yet, no matter how organised and streamlined the process may be, there are still dry spells in the content creation … Read More
Calls to action Calls to action should be targeted. (You know that already) Calls to action should be action-oriented. (Yep. You knew that too.) But how many options should you give someone? ‘Common’ sense might dictate many, if it’s a webpage they’re looking at. (I’d say have a single focus anyway while providing some options…) … Read More
You want to write blog posts that people love to read, don’t you? We all want to be the voice that stops prospects and customers in their tracks and makes them think, don’t we? Our brand officers and marketing departments want us to create a stream of desirable content that search engines love, don’t they? … Read More
Hopefully you have already decided to rewrite the boring product description copywriting that come with products in your ecommerce database. (You know, those default descriptions you see everywhere that make you want to scream into the computer with curses about originality and standing out from the crowd…) Perhaps you’ve even had a go at product … Read More
Of all the things I think that I’m brilliant at, DIY is not one of them. There. I said it. Now that’s over with, I can explain how I was recently made so confident that I took apart my tumble dryer and replaced a broken tumble shaft. It was great web content I went to … Read More
Does the idea of producing new copywriting content responding to recent events cause your palms to break out in a cold sweat? Are you unnaturally worried about how your business would respond to – or even capitalise on – breaking news in your sector? Well, you’re not alone. But you can settle the nerves and … Read More