Everything you need to know about the Google API leak
Last month, Rand Fishkin, CEO and co-founder of Moz, unearthed a treasure trove of leaked Googled documents released onto GitHub by an automated Yoshi-code-bot. If you haven’t thought about how this impacts your SEO, it’s time to start. What happened? Writing on the SparkToro blog, Fishkin told his readers: ‘On Sunday, May 5th, I received an email […]
How to Write An About Us Page – A Complete Guide
In a previous blog, we revealed our content checklist for new websites and the About page came in at the top as one of the foundations that underpin your site’s credibility and SEO strategy. So, with that in mind, we thought we’d dive in and take a closer look at what makes this page so […]
Website Copywriting in 2024 – Everything You Need to Know
Your website is the shop front of your business. First impressions matter and the words you use hold significant influence – on traffic, search results, conversions, engagement, user journey, newsletter sign-ups and customer retention. In other words, your copy will affect the success of virtually every aspect of your online marketing. This website copywriting guide […]
Website Trust Score Explained
Appearing on the first page of SERPs is a content marketer’s goal. And with only 0.63% of Google searchers clicking on results from the second page, you can’t blame us. Users know that a higher rank means, more often than not, higher quality; if your content offers what it says on the tin, it will […]
5 great duplicate content checkers
Duplicate content is an SEO no-no. It confuses search engines, leaving them unable to figure out which pages to prioritise in the rankings. It’s likely to deter potential customers as well. If a quick Google search results in pages and pages of very similar or the same content, you’d be pretty frustrated too. But there […]
Grammar in SEO copywriting
Website grammar in SEO copywriting is crucial to making sure your content appeals to both your customers and search engines. Recent updates to how Google analyses content means that you can no longer rely on your copy mentioning your target keyword throughout. Instead, Google wants quality content, with a good user experience and that your […]
Empathy matters in copywriting – here’s how to show it
Do you know how to use empathy in your copywriting and marketing? Find out why empathy works and how to use it to help your prospects oyour brand.
Effective copywriting examples: bring your website to life
There are precise requirements for good SEO copywriting and, in an omnichannel world, the importance of brand consistency across all your platforms is something that must not be overlooked. Well-written and perfectly executed website copy will enable you to capture leads, grab the attention of your target audience, and grow your loyal customer base. But […]
How to perform a website content audit
Your website content is everything. From forming first impressions of your business to influencing your existing customers’ buying decisions, your website content has the power to turn passing traffic to loyal customers who are invested in your brand. But your website content needs to be updated and maintained regularly to achieve your content marketing goals […]
Writing copy for new websites – Our content checklist
Your website is your storefront for the world and one of the best sales tools your company can use. First impressions are everything. You need to be sure your site creates the right impact on the potential customer. As well as an attractive and user-friendly design and layout, writing compelling website copy is integral to […]
Our top tips for writing Amazon product descriptions that sell
With over 500 million products in stock and 4000 products sold every minute, Amazon is the largest online retailer on the planet. But with only 30% of shoppers reaching page two of search results, getting your products in those high-ranking spots is a fierce competition. Unfortunately, there are no shortcuts to hitting the top of […]
Product description examples – How to write perfect eCommerce copy
“People don’t buy features, they buy benefits. Your copy needs to get across three things: what the product does, how it is used and why people should buy it.” The world has gone online. You know the narrative about the past year. We have all lived through it. And we have all ramped up our […]
How to Write Product Descriptions
“Create your own product description that’s original, longer, and richer than Amazon and you stand a chance of outperforming them on a search results page for the same product.” Up to 99 per cent of marketers agree that quality product content is essential for eCommerce success. Yet, product descriptions are still overlooked and not optimised to their […]
How to create irresistible fashion copywriting (that sells)
In a world where consumers have virtually unlimited choice regarding what clothes they buy and where they get them from, to have a successful online fashion retail business you need to ensure that everything you do is exceptional. Your clothes, exceptional. Your deals, exceptional. But you also need people to know how exceptional your offering is. That means utilising fashion copywriting which is irresistible.
How to write screen-reader friendly content
As a business you want to provide an inclusive user experience so that your content is accessible to everyone. This includes people with sensory, cognitive, learning or physical difficulties that use assistive technology like screen readers. There are almost 14 million disabled people in the UK (22% of the population). People use screen readers for other reasons […]
What You Should Expect From a Website Copywriter
Your website is more than an online elevator pitch. It’s a place where you share your brand story and show users how you make a difference. It’s a place where customers and prospects go to find solutions and information. They will probably only spend 10 to 20 seconds on a page. The design is the […]
Online Copyright Law – the Complete Guide
In the world of the printed word, copyright is well established and quite clearly defined – copyright is automatically assigned to the creator of a piece of work, unless they have signed that copyright over to another party. Any unlicensed and unauthorised use of that work is considered an infringement of copyright and the original […]
Product description SEO – How to write for Google AND your customers
Writing product descriptions that accurately represent your products, generate consumer interest, and help raise conversion rates is a difficult task. It involves juggling a number of ideas and honing your writing and editing abilities until you’re comfortable repeatedly writing to a targeted audience and in a specific tone of voice. Here, we take a look […]
Sealing the deal: E-commerce copywriting and the perfect checkout page
Once your customers have found your page, browsed through your products, decided that you can be trusted and actually chosen something that they want to buy, all that stands between you and a sale is your checkout page. Follow these tips to make sure that your checkout page is effective…
How to detect plagiarism of your online copy
We’ve been looking at duplicate content a lot recently, and while it’s important that you yourself don’t use content that has been published elsewhere on the web, it’s also essential to ensure that other people aren’t using your content which you have spent time/ money creating. This week we’re looking at online plagiarism and what you can do to counteract it.
What is duplicate content? Why is it bad? How do you avoid it?
There’s no denying the fact that there’s a lot of content on the web, and inevitably at least some of it is going to be similar to content elsewhere. But there’s a world of difference between similar content and duplicate content. In this special post we examine what duplicate content is, why it’s bad for your online marketing strategy, and focus in on a host of related issues that can come into play.
What is the best grammar checker for copywriters?
Try this one simple trick for finding the perfect word every time. It beats any grammar guide or editor’s red pen and it’s the best way to know you are sending out error-free copy.