“If people like you they will listen to you, but if they trust you, they’ll do business with you” – Zig Ziglar When was the last time you reviewed your website About page? If the answer is closer to ‘last year’ than ‘last week’, you’re not alone. Along with the Contact page, About is one … Read More
“Great content is the best sales tool in the world.” – Marcus Sheridan Industry gurus are constantly waxing lyrical about the importance of content. It’s the king (Bill Gates). It’s the kingdom (Lee Odden). It’s the lifeblood of your marketing strategy (Neil Patel). If you own a website, you already know all this. But are … Read More
A 2019 survey by UENI found that 75% of UK small businesses did not have their own website. If this is you, read on. Businesses cite many reasons for not getting online. Here are five we hear most frequently (and why you need to re-think them): 1. “We already have more leads than we can … Read More
You’ve carefully mapped out your content for the year and then there’s a global pandemic. What the hell do you talk to your customers about now? Way back when you were creating your 2020 content calendar (you do have one, right?), you no doubt planned timely pieces relevant to the year’s key events. Depending on … Read More
As a business you want to provide an inclusive user experience so that your content is accessible to everyone. This includes people with sensory, cognitive, learning or physical difficulties that use assistive technology like screen readers. There are almost 14 million disabled people in the UK (22% of the population). People use screen readers for … Read More
Let’s start with what is pretty much a given. People are talking about your brand online whether you are monitoring (and listening) to these mentions or not. If your company has a social media presence (and you’d have to dig pretty deep to find a brand without one) you will need to be actively monitoring … Read More
In a world where consumers have virtually unlimited choice regarding what clothes they buy and where they get them from, to have a successful online fashion retail business you need to ensure that everything you do is exceptional. Your clothes, exceptional. Your deals, exceptional. But you also need people to know how exceptional your offering is. That means utilising fashion copywriting which is irresistible.
Your website is more than an online elevator pitch. It’s a place where you share your brand story and show users how you make a difference. It’s a place where customers and prospects go to find solutions and information. They will probably only spend 10 to 20 seconds on a page. The design is the … Read More
Designing and developing an e-commerce website seems pretty straightforward, doesn’t it? Display the products and prices, provide a shopping cart and payment portals, and you’re done. Or are you? A simple e-commerce site may be easy enough to launch, but will it reach all your buyers at any time? With so many different shopping styles … Read More
In the world of the printed word, copyright is well established and quite clearly defined – copyright is automatically assigned to the creator of a piece of work, unless they have signed that copyright over to another party. Any unlicensed and unauthorised use of that work is considered an infringement of copyright and the original … Read More
Writing product descriptions that accurately represent your products, generate consumer interest, and help raise conversion rates is a difficult task. It involves juggling a number of ideas and honing your writing and editing abilities until you’re comfortable repeatedly writing to a targeted audience and in a specific tone of voice. Here, we take a look … Read More
Recently we blogged about duplicate content and why it’s bad for your website and your content marketing strategy. So, assuming that duplicate content is something that you want to avoid, how do you go about identifying it? Here we look at some of the best duplicate content checkers available.
Everyone knows that backlinks are the key to better ranking. (You didn’t know that? Read our article on domain authority and backlink building). And because everyone knows their value, quality backlinks (the only ones that matter) are also damnably hard to achieve. Internal linking, on the other hand, is easy to implement, completely flexible and … Read More
When considering what makes a quality domain, search engines takes multiple ‘trust indicators’ into account. The result is a ‘TrustRank’ score which helps Google et al decide, amongst other factors, how to rank your site. If you’ve received one of Big Star’s free content marketing audits, you’ll have received a score based on the ‘MozTrust’ … Read More
Read all the guides about on-page SEO but not seen any changes? Invested time and money in web content that no-one’s reading? Still being beaten in search results by your competitors? Here’s newsflash no.1 about modern SEO: it’s hard. And no.2? Gone are the days when a well-researched, correctly placed keyword could give you the edge … Read More
Writing case studies can prove to be an absolutely invaluable resource for your business. Case studies are a great form of inbound marketing, and a well written case study can prove it’s worth several times over. Case studies go beyond a simple client testimonial, and show real-life examples of how you helped improve your clients’ … Read More
In copywriting and in life there are a variety of tried and tested techniques we all use when we wish to convince or compel an audience.
As a professional writer, it’s easy to feel daunted by writing content marketing blog posts – especially when you have a lot to do. Even if you are given a specific brief, you might still have questions in your mind, such as “will anyone really care about this blog?” or “how am I going to … Read More
How do you make your products stand out from the competition? The answer is with irresistible copywriting. In this post we’re going to share with you five e-commerce copywriting tips that will help your products shine. The internet has made it possible for retail businesses large and small to sell their products to customers throughout the … Read More
In the many years that we’ve been producing web content, our copywriters have seen the medium change dramatically. This year is no different, and even though it’s only May, we’re already seeing considerable movement. Here we present five key ways that content writing is changing in 2016. Businesses are producing more content According to research … Read More
Whatever sector your business operates in, the success of your website is to a great extent down to how well written and designed each individual page that makes it up is. The importance of this page or that page might differ somewhat depending on the exact nature of your business, but there are nonetheless certain … Read More
If you’re considering taking on a copywriting agency or copywriter, you need to read this first.
Once your customers have found your page, browsed through your products, decided that you can be trusted and actually chosen something that they want to buy, all that stands between you and a sale is your checkout page. Follow these tips to make sure that your checkout page is effective…
We’ve been looking at duplicate content a lot recently, and while it’s important that you yourself don’t use content that has been published elsewhere on the web, it’s also essential to ensure that other people aren’t using your content which you have spent time/ money creating. This week we’re looking at online plagiarism and what you can do to counteract it.
There’s no denying the fact that there’s a lot of content on the web, and inevitably at least some of it is going to be similar to content elsewhere. But there’s a world of difference between similar content and duplicate content. In this special post we examine what duplicate content is, why it’s bad for your online marketing strategy, and focus in on a host of related issues that can come into play.
You create website content for two reasons. To increase your visibility in search. To capture the attention of your human audience and persuade them of the value of your products or services. Readability comes into play when considering both factors and can make a huge difference if you want to convert your website traffic into … Read More
Why it pays to use a professional web copywriter if you want to communicate effectively online.
Telling your story is difficult – here are some tips on how to write an about us page that really gets your audience to listen to you.
Have you ever read copywriting like this before? We are an innovative world-class leader in service solutions Yep. Bet you have. In fact, you’ve probably seen this text on anything from banks to grocers. The words themselves are so overused that they have lost any meaning. But they are out there, creeping into your subconscious … Read More
As a web copywriter, you might struggle sometimes to get motivated to start your projects. Kes gives her tips on how to get motivated.
Maybe you’re looking out for competitors who are a little lazy with their website copywriting. Or maybe you just have a niggling feeling that there is something not quite right with the copy on a website you’re looking at. Here are 4 sure-fire ways to spot lazy website copywriting to look out for. 1. The copy … Read More
The first step in understanding what you get out of copy is to assign a value to it. How much would you pay someone to read the page and do exactly what you asked them to do?