In the first parts of this series, we looked at building up your persona online to help you get great guest blog opportunities, and then we discussed how to find out which sites would be the best fit for your cracking content.
Today, we’re going to cover how to reach out and make contact.
Keep yourself organised
Nobody like to be pestered. You will quickly earn a reputation for being a pest if you persistently write to the same sites with requests for guest posts.
That’s why you need to be organised. And you never know what kind of response you’ll receive. If your memory is anything like mine, then you’ll know that there’s no way you will remember that a certain site said to get back to them in several months; or that another would like you to write more posts for them in the future.
You need a way of keeping track of all these conversations and opportunities. I recommend using that spreadsheet we set up in the last post to keep track of opportunities.
But don’t stop with just listing them, create a filter for responses and to flag up future possibilities. You could even colour-code the responses to help you manage ‘hot’ leads and opportunities. Doing this will help you stay clear of sites you never hear back from or get a negative response from.
Connect with (and built up) your network
I know we covered this in a previous post, but it is of such importance that I’m writing about it again.
Some people out there simply spam every site they can in the hopes of getting a guest post. You’re not like that and you have better uses for your time. That’s why you’ve targeted certain sites.
But, if you begin within your network, you’ll find the opportunities are better because you are a known entity. This is PR at its most basic, and sadly many SEOs and other online marketers have not turned to the time-tested know-how of seasoned PR people.
Getting the most from guest blog posts (SEO-wise and credibility-wise) means creating and sustaining relationships with the site owners, bloggers and critics in your industry. And in today’s world, that means following them (and interacting with them!) on Twitter, Facebook, LinkedIn, Google+ and other social networks important to your industry niche.
Interact with the audience, contributors, editors and site owners by commenting on posts with useful and insightful remarks. Do this before you post. Do this on your own posts. Do this on other articles after your guest post goes live.
And that take me to another point about guest blogging.
Work with your editors
It is a reality that you will get feedback and edits when you send out your guest posts. Please please PLEASE take this to heart – this is normal.
Editors and website owners know their audience. They know what kind of content they want on the site and they ARE TRYING TO HELP YOU to write the very best article/post you can.
If you come across as all-knowing, arrogant or unreceptive to working with the feedback you get, you will quickly find your opportunities for guest blogging drying up faster than a bird bath in the Sahara.
Take their advice, make the changes with a smile and after you get published, keep the relationship going.