How to write effective eCommerce newsletters

27th October 2020Content Marketing, Ecommerce, Email Copywriting

You’ve worked hard to build your email subscriber list. You’ve probably invested in marketing automation software. But are you worried that you’re wasting time sending newsletters because you’re not seeing the results you hoped you would? Does that sound like you? You and your team are busy running your online shop, fulfilling orders and supporting … Read More

What’s The Perfect Product Description Length?

31st July 2020Ecommerce, Fashion & Apparel, SEO

“The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.” – Seth Godin Product descriptions are the cornerstone of your ecommerce store. Done well, they can increase sales, improve your organic traffic and even reduce return rates. But what exactly does a … Read More

What content should you be writing for your ecommerce business?

29th July 2019Blogging, Branding & Brand Story, Content Marketing, Content Strategy, Ecommerce, Product Descriptions, SEO Copywriting

In a recent post we discussed three ways that content can help an ecommerce business compete with Amazon. We talked about how unique, valuable content can help you standout by offering customers a differentiated experience. We thought it would be helpful to explore this further and take a look at the types of content that … Read More

These 12 Product Description Problems Are Destroying Your Conversion Rate (Here’s How to Rescue It)

3rd August 2018Blogging, Ecommerce, Fashion & Apparel, Product Descriptions

Product descriptions are notoriously difficult to get right. As every single business that operates an online shop has to write them, it’s increasingly difficult to sound unique, exciting and original. In some cases, this competition has pushed companies to create incredibly innovative, creative, wacky, and funny product descriptions. In others, it has resulted in companies … Read More

Product description SEO – How to write for Google AND your customers

8th May 2018Content Strategy, Ecommerce, Fashion & Apparel, Product Descriptions, SEO Copywriting, Web Copywriting

Writing product descriptions that accurately represent your products, generate consumer interest, and help raise conversion rates is a difficult task. It involves juggling a number of ideas and honing your writing and editing abilities until you’re comfortable repeatedly writing to a targeted audience and in a specific tone of voice. Here, we take a look … Read More