Writing copy for new websites – Our content checklist
Your website is your storefront for the world and one of the best sales tools your company can use. First impressions are everything. You need to be sure your site creates the right impact on the potential customer. As well as an attractive and user-friendly design and layout, writing compelling website copy is integral to […]
Our top tips for writing Amazon product descriptions that sell
With over 500 million products in stock and 4000 products sold every minute, Amazon is the largest online retailer on the planet. But with only 30% of shoppers reaching page two of search results, getting your products in those high-ranking spots is a fierce competition. Unfortunately, there are no shortcuts to hitting the top of […]
Product description examples – How to write perfect eCommerce copy
“People don’t buy features, they buy benefits. Your copy needs to get across three things: what the product does, how it is used and why people should buy it.” The world has gone online. You know the narrative about the past year. We have all lived through it. And we have all ramped up our […]
How to Write Product Descriptions
“Create your own product description that’s original, longer, and richer than Amazon and you stand a chance of outperforming them on a search results page for the same product.” Up to 99 per cent of marketers agree that quality product content is essential for eCommerce success. Yet, product descriptions are still overlooked and not optimised to their […]
Don’t flout these 5 fundamental rules when it comes to PPC ad copy
“How can I say everything I need in such a short space?” This is a question that every rookie pay-per-click ad copywriter asks themselves. It can feel a bit like being a chef cooking for a banquet on a camping stove in a cupboard. It’s a tight squeeze. You’ve only got a few ingredients to […]
How to write effective eCommerce newsletters
You’ve worked hard to build your email subscriber list. You’ve probably invested in marketing automation software. But are you worried that you’re wasting time sending newsletters because you’re not seeing the results you hoped you would? Does that sound like you? You and your team are busy running your online shop, fulfilling orders and supporting […]
What’s The Perfect Product Description Length?
Product descriptions are the cornerstone of your ecommerce store. Done well, they can increase sales, improve your organic traffic and even reduce return rates. But what exactly does a great product description look like? At Big Star, we’ve created product descriptions for some of the biggest names in retail over the past 15 years. We’ve […]
How The Right Website Copy Can Slash Return Rates
Every retailer knows that an online presence is a must if you want your business to thrive; in 2018 the value of UK ecommerce sales was placed at £688.4 billion (statista). But, according to research by Barclays, an ever-growing returns rate risks hindering growth of this booming business. The convenience of online shopping, combined with […]
Ecommerce SEO Checklist (Complete 2020 Guide)
Ecommerce sales in the UK are forecast to account for 24% of total retail – hitting £115.93 billion in 2020. If you sell online, then one of the most important channels you have to reach consumers is search engine traffic. A 2019 study by Backlinko found that moving up 1 spot in the search results […]
5 ways to make your eCommerce emails dramatically better
“The test messages were entirely forgettable. . . . Most likely the first message was QWERTYIOP or something similar” – Ray Tomlinson Tomlinson in 1971 was the first person ever to send an email. He sent the message to himself. Fast forward almost 50 years and you don’t need to stray far from your own […]
Thin Content – the Complete Guide
Producing unique content that is optimised for SEO is part of a good copywriter’s DNA. Building a high quality website and sharing this valuable content is critical to the success of a brand’s marketing strategy. Showing the most relevant results to users is part of a search engine’s reason for being. When these three elements […]
What content should you be writing for your ecommerce business?
In a recent post we discussed three ways that content can help an ecommerce business compete with Amazon. We talked about how unique, valuable content can help you standout by offering customers a differentiated experience. We thought it would be helpful to explore this further and take a look at the types of content that […]
3 ways content can help ecommerce businesses compete with Amazon
As an ecommerce business, how do you vie with Amazon, the world’s most valuable brand? Before we get onto this, let’s take a quick at how Amazon got to put its flag at the top of the summit. It wasn’t because of its products or its technology even. It got there, and is staying there, […]
E-commerce Website Design for Different Buying Styles
Designing and developing an e-commerce website seems pretty straightforward, doesn’t it? Display the products and prices, provide a shopping cart and payment portals, and you’re done. Or are you? A simple e-commerce site may be easy enough to launch, but will it reach all your buyers at any time? With so many different shopping styles […]
How to choose a domain name for your ecommerce business
How important is your business domain name? The short answer is “very”. When you come to choose a domain name for your ecommerce business you need to consider three main areas: It’s the first thing any visitor to your site is going to see. Ideally it should be memorable and eye-catching. It should be something […]
These 12 Product Description Problems Are Destroying Your Conversion Rate (Here’s How to Rescue It)
Product descriptions are notoriously difficult to get right. As every single business that operates an online shop has to write them, it’s increasingly difficult to sound unique, exciting and original. In some cases, this competition has pushed companies to create incredibly innovative, creative, wacky, and funny product descriptions. In others, it has resulted in companies […]
Product description SEO – How to write for Google AND your customers
Writing product descriptions that accurately represent your products, generate consumer interest, and help raise conversion rates is a difficult task. It involves juggling a number of ideas and honing your writing and editing abilities until you’re comfortable repeatedly writing to a targeted audience and in a specific tone of voice. Here, we take a look […]
