A Content Marketing Agency That Gets Results

Big Star has been helping businesses reach new audiences and build relationships since 2005. Whether working with international brands or family-run businesses, we offer a unique blend of strategic thinking and marketing experience, with quality content at its heart.

* A content marketing strategy tailored to your brand and KPIs
* Consistent, quality content that's on-brand, on-target and on time
* Professional UK copywriters for unique writing that engages & converts
* Optimised, unique search-friendly content for backlinks, ranking and authority
* A dedicated account manager who's as focussed on your ROI as you are
* Affordable, scalable service for all business sizes

What the right content marketing agency can do for you

Based on an in-depth understanding of your KPIs and goals, we’ll craft strategic content that sets you apart from your competitors and positions you where you belong: as an authority in your field. Because we understand the importance of customer trust and brand tone of voice, your copy will be written by UK writers experienced in writing for your target audience.

SEO is hardwired into every piece we write and, if we're publishing for you, we include comprehensive on-page optimisation as part of your service. We'll create high-utility, long-form content designed to appeal to websites with the power to share it, supported by an expert, effective backlink-building service. We'll also keep your social media channels fresh and engaging with regular, quality content.

All you need to do is sit back and watch your traffic and engagement increase.

How to devise the perfect blogging marketing strategy for your brand

2nd December 2022 • Melissa

Blogging is a top inbound marketing priority for 55% of content marketers. But creating a blogging strategy that delivers results is easier said than done. Too many people think blogging is an easy thing to do. Yes, a blog can cover pretty much anything you like – but a blog that holds any substance needs … Read More

Funny Copywriting Examples – How to use humour in your writing

11th November 2022 • Melissa

Humour is a fantastic marketing tool; it’s a great way to connect with your audience and build a loyal customer base who buy into your brand’s personality. Despite Claude Hopkin’s well-known advice that brands should avoid humour (as he writes in his book Scientific Advertising,) businesses that use humour well can see positive results. However, … Read More

Grammar in SEO copywriting

4th November 2022 • Derryck Strachan

Website grammar in SEO copywriting is crucial to making sure your content appeals to both your customers and search engines. Recent updates to how Google analyses content means that you can no longer rely on your copy mentioning your target keyword throughout. Instead, Google wants quality content, with a good user experience and that your … Read More

Identity crisis? 5 questions copywriters ask to find your brand DNA

28th October 2022 • Derryck Strachan

Five questions a copywriting agency might ask to help you find your brand DNA

Why you need a guest blogging strategy and how to do it

23rd September 2022 • Melissa

There’s an age-old marketing debate around the importance of guest blogging. There are those who think a guest blogging strategy is a waste of time and resources. Then there are those who think it’s an important element of your content marketing strategy. Here at Big Star, we fall into the latter, alongside the 50% of … Read More

UX Copywriting – What is it and why does it matter?

9th September 2022 • Melissa

What is UI or UX copywriting and why does it matter? User experience (UX) or User Interface (UI) copywriting is essential to any business that builds its brand online. A good user experience will help more people navigate your website and create those all-important sales. In this blog, we’re going to dig deep into UX/UI … Read More

A Content Marketing Agency That Gets Results

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Some of our clients