A Content Marketing Agency That Gets Results

Big Star has been helping businesses reach new audiences and build relationships since 2005. Whether working with international brands or family-run businesses, we offer a unique blend of strategic thinking and marketing experience, with quality content at its heart.

* A content marketing strategy tailored to your brand and KPIs
* Consistent, quality content that's on-brand, on-target and on time
* Professional UK copywriters for unique writing that engages & converts
* Optimised, unique search-friendly content for backlinks, ranking and authority
* A dedicated account manager who's as focussed on your ROI as you are
* Affordable, scalable service for all business sizes

What the right content marketing agency can do for you

Based on an in-depth understanding of your KPIs and goals, we’ll craft strategic content that sets you apart from your competitors and positions you where you belong: as an authority in your field. Because we understand the importance of customer trust and brand tone of voice, your copy will be written by UK writers experienced in writing for your target audience.

SEO is hardwired into every piece we write and, if we're publishing for you, we include comprehensive on-page optimisation as part of your service. We'll create high-utility, long-form content designed to appeal to websites with the power to share it, supported by an expert, effective backlink-building service. We'll also keep your social media channels fresh and engaging with regular, quality content.

All you need to do is sit back and watch your traffic and engagement increase.

Learn from these 5 mistakes before you start email marketing

18th January 2021 • Derryck Strachan

Your inbox competition is fierce. As the world goes online, the maths are simple. More businesses are simply sending more emails to keep their businesses front of mind and their subscribers engaged. Email marketing is still your most solid bridge to your customers. But it can quickly become your weakest link if nobody is reading … Read More

SEO audit tools – a guide to the best

24th December 2020 • Derryck Strachan

If SEO is part of your content strategy, and we guess it is because you are reading this post, then you’ll need to run regular health checks to make sure your site is optimised. Every content marketer ought to know that an optimised website is crucial attracting high quality organic traffic and providing a great … Read More

How to create a buyer persona

15th December 2020 • Kes Cross

Are you worried that you’re not getting the right content in front of the right people at the right moment in their buyer journey? To achieve your content marketing goals you need to be able to use personas to target specific buyer types with tailored content. Enter: the Buyer Persona.

9 ways to INSTANTLY improve any written business communication

30th October 2020 • Derryck Strachan

Whatever sector you’re in and whatever role you play in your company, accurate, effective and compelling written communications are a crucial factor in success. It might be a press release, a new product launch presentation, training materials for sales staff, product descriptions or any customer-facing copy – whatever you’re writing, good copy has the power … Read More

3 reasons you need to stop avoiding customer personas

28th October 2020 • Kes Cross

Know your customer. This is the first rule of content marketing. It’s a rule that most brands don’t follow. But the reasons businesses avoid developing customer personas are not borne out of an individualist streak to break the rules. It’s usually just down to a lack of know-how or the time to invest in working … Read More

How to write effective eCommerce newsletters

27th October 2020 • Derryck Strachan

You’ve worked hard to build your email subscriber list. You’ve probably invested in marketing automation software. But are you worried that you’re wasting time sending newsletters because you’re not seeing the results you hoped you would? Does that sound like you? You and your team are busy running your online shop, fulfilling orders and supporting … Read More

A Content Marketing Agency That Gets Results

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Some of our clients